Company Overview

Auth0 was founded in 2013 by Eugenio Pace and Matias Woloski, headquartered in Seattle, Washington, with a core R&D center in Buenos Aires, Argentina. Auth0 is a global leader in identity and authentication platforms, providing unified identity management solutions including Single Sign-On (SSO), Multi-Factor Authentication (MFA), passwordless login, and API security. In 2021, Auth0 was acquired by Okta for $6.5 billion, becoming Okta's core Customer Identity product line, serving over 15,000 enterprise customers.

Core Products

  • Universal Login: Customizable unified login interface supporting multiple authentication methods and brand personalization
  • Multi-Factor Auth (MFA): Multi-factor authentication supporting TOTP, SMS, push notifications, biometrics, and other verification methods
  • Passwordless: Passwordless authentication via Magic Links, SMS codes, and biometric verification
  • Single Sign-On (SSO): Enterprise SSO supporting SAML, OIDC, WS-Federation protocols, connecting thousands of pre-built applications
  • API Authentication: OAuth 2.0 and OpenID Connect (OIDC) based API authorization and access control
  • Auth0 Marketplace: App marketplace and integration ecosystem with hundreds of pre-built third-party integrations
  • Auth0 Actions: Serverless custom authentication flow extensions, injecting custom logic at any stage of the auth pipeline
  • Auth0 AI: Identity solutions for AI applications, providing secure identity and access management for AI agents and LLM applications

Core Strengths

Full-Spectrum Identity: From B2C consumer login to B2B enterprise SSO—one platform covers all identity scenarios
Security & Compliance: SOC 2, HIPAA, GDPR, PCI DSS certified with enterprise-grade security
Developer Experience: Rich SDKs (JavaScript, Python, Java, Go, .NET, iOS, Android) with comprehensive documentation
Extensibility: Actions and Marketplace enable flexible customization and integration for complex business needs
Okta Ecosystem: As part of Okta, integrates enterprise Workforce Identity management capabilities

Key Milestones

  • 2013: Founded by Eugenio Pace and Matias Woloski in Buenos Aires and Seattle
  • 2015: Raised $2.5M seed round, launched identity-as-a-service platform
  • 2017: $30M Series C to accelerate global expansion
  • 2020: $120M Series F at $2B valuation
  • 2021: Acquired by Okta for $6.5B, becoming the core of Okta's Customer Identity business
  • 2023: Launched Auth0 AI for AI application and agent identity solutions
  • 2024+: Deep integration with Okta product lines, delivering unified Workforce + Customer Identity platform

Market Position

Auth0 leads the Identity-as-a-Service (IDaaS) market, competing with:

  • Firebase Authentication: Google's authentication service, deeply integrated with Firebase ecosystem for mobile and web apps
  • Amazon Cognito: AWS identity and user management service, tightly coupled with AWS cloud ecosystem
  • Clerk: Next-generation developer-friendly authentication platform focused on React and modern JavaScript frameworks
  • Supabase Auth: Built-in auth module of the open-source Firebase alternative Supabase, deeply integrated with PostgreSQL RLS
  • Keycloak: Open-source identity and access management solution (maintained by Red Hat), ideal for self-hosted custom scenarios
  • WorkOS: Enterprise SSO and identity orchestration platform focused on B2B SaaS identity integration