Company Overview

Bluehost was founded in 2003 by Matt Heaton and Danny Ashworth, headquartered in Orem, Utah. As one of the largest web hosting providers globally, Bluehost is one of three officially recommended WordPress hosting providers by WordPress.org, serving over 2 million websites worldwide. In 2010, it was acquired by Endurance International Group (EIG), which later rebranded as Newfold Digital.

Bluehost is known for affordable entry-level pricing, one-click WordPress installation, and 24/7 customer support, making it especially suitable for personal bloggers, small business owners, and individual site owners.

Related providers: Bluehost Website Builder, Bluehost Domain Registration

Core Products

  • Shared Hosting: Entry-level hosting with multi-site support, free domain, and SSL
  • WordPress Hosting: WordPress-optimized hosting with built-in caching and security enhancements
  • WooCommerce Hosting: E-commerce optimized hosting integrated with WooCommerce
  • VPS Hosting: Virtualized private server with dedicated resources for growing sites
  • Dedicated Hosting: High-performance dedicated servers for high-traffic websites
  • Domain Registration: Domain name registration with .com, .org, .net and more
  • Bluehost Marketplace: App marketplace integrating third-party themes, plugins, and services

Core Strengths

WordPress Recommended: Long-standing official recommendation by WordPress.org with one-click install and auto-updates
Affordable Pricing: Low entry-level shared hosting with free domain and SSL, great value for beginners
24/7 Support: Round-the-clock phone, live chat, and ticket support
cPanel Control Panel: Industry-standard cPanel for easy website and hosting management

Key Milestones

  • 2003: Bluehost founded in Orem, Utah by Matt Heaton and Danny Ashworth
  • 2010: Acquired by Endurance International Group (EIG)
  • 2013: Became an officially recommended WordPress hosting provider
  • 2021: Became part of Newfold Digital following EIG brand consolidation
  • Present: Continues serving over 2 million websites worldwide

Market Position

Bluehost's main competitors in the web hosting market include:

  • HostGator: Fellow Newfold Digital brand, direct competitor in shared hosting
  • SiteGround: Fellow WordPress-recommended host, competing in WordPress hosting
  • Hostinger: Competes on ultra-low-cost shared hosting and VPS plans
  • DreamHost: Another WordPress.org officially recommended hosting provider
  • GoDaddy: World's largest domain registrar, competing in hosting and website building