Company Overview
Divi is the flagship WordPress theme and visual page builder developed by Elegant Themes, which was founded by Nick Roach in 2008 and is headquartered in Houston, Texas, USA. Divi is one of the most popular multi-purpose WordPress themes and drag-and-drop page builders, featuring over 200 content modules and thousands of pre-built layouts. The Divi Builder can be used independently as a plugin with any WordPress theme.
Related providers: Divi Website Builder
Product Portfolio
| Product | Description |
|---|---|
| Divi Theme | WordPress multi-purpose theme with built-in visual page builder |
| Divi Builder (Plugin) | Standalone page builder plugin usable with any WordPress theme |
| Divi Extra | Magazine/news theme for content publishing and media websites |
| Divi AI | AI-assisted features including AI copywriting, AI image generation, and AI code generation |
| Divi Cloud | Cloud storage service for saving and syncing layouts and site settings across sites |
| Divi Marketplace | Third-party extension marketplace offering module packs, child themes, and layout templates |
| Divi Teams | Team collaboration feature with multi-user management and permission controls |
Core Strengths
Visual Drag & Drop Editor: True frontend real-time editing experience — what you see is what you get, no coding required
200+ Content Modules: Covers buttons, forms, sliders, accordions, pricing tables, blogs, WooCommerce, and virtually every content type
Thousands of Pre-Built Layouts: Includes Starter Sites and industry-specific templates, enabling project launch in minutes
Global Element Management: Global color, font, spacing, and style management — set once, apply site-wide
AI-Powered: Divi AI integrates copywriting, image generation, and code generation for dramatically faster site building
Flexible Licensing: Annual subscription includes all products and features, no hidden fees, unlimited site usage
Key Milestones
- 2008: Nick Roach founded Elegant Themes in the United States, starting with WordPress themes
- 2014: Launched the Divi theme, introducing the visual page builder concept
- 2016: Released Divi Builder as a standalone plugin for use with any WordPress theme
- 2018: Released Divi 3.0 with major UI/UX overhaul and a more modern frontend editing experience
- 2020: Launched Divi Cloud for cross-site layout syncing and cloud storage
- 2021: Opened Divi Marketplace for third-party extensions, enriching the ecosystem
- 2022: Introduced Divi Teams for team collaboration
- 2023: Released Divi AI with generative AI capabilities
- 2026: Divi continues to maintain a leading position in the WordPress page builder market
Market Position
Divi is a core competitor in the WordPress page builder market. Key competitors include:
- Elementor — Market leader in WordPress page builders with 15M+ active installations and comprehensive features
- Beaver Builder — Lightweight WordPress page builder known for code quality and developer-friendliness
- Thrive Architect (Thrive Themes) — WordPress page builder focused on conversion rate optimization
- WPBakery — Legacy WordPress page builder, former market leader
- Brizy — Emerging WordPress page builder featuring a minimalist UI and high-speed performance
- Oxygen Builder — Advanced WordPress site building tool emphasizing high performance and clean code