Company Overview

Drip is an e-commerce-focused email marketing and marketing automation platform founded in 2012 by Rob Walling and Dorian Mattox. Headquartered in Minneapolis, Minnesota, USA (remote-first), Drip deeply integrates with major e-commerce platforms such as Shopify, BigCommerce, and WooCommerce, helping online retailers drive conversions, reduce cart abandonment, and increase repeat purchases through targeted automated emails.

Product Matrix

Product Description
Drip E-commerce email marketing platform
Drip Automation Behavior-based marketing automation engine
Drip Workflows Visual workflow builder with multi-branch conditional logic
Drip Conditional Logic Advanced customer segmentation and conditional logic engine
Drip Integrations Deep integrations with Shopify, BigCommerce, WooCommerce, and more
Drip API RESTful API for custom data integration and extensibility

Core Strengths

E-Commerce Focus: Built specifically for online retailers with deep e-commerce platform integrations.
Precision Segmentation: Granular customer segmentation based on purchase history, browsing behavior, and more.
Visual Workflows: Drag-and-drop workflow builder for easy marketing automation setup.
Cart Recovery: Automated cart abandonment email sequences to boost conversion rates.

Key Milestones

  • 2012: Founded by Rob Walling and Dorian Mattox in the USA
  • 2026: Continues to enhance e-commerce email marketing capabilities for online retailers worldwide

Market Position

Drip competes with the following providers in the e-commerce email marketing automation space:

Competitor Description
ConvertKit (Kit) Creator-focused email marketing platform, not e-commerce specific
Klaviyo E-commerce email marketing and data analytics platform, closest competitor
Mailchimp Comprehensive email marketing platform with broad coverage
ActiveCampaign Powerful CRM and automation platform for SMBs
MailerLite Simple email marketing platform with good value
Omnisend Omnichannel marketing platform designed for e-commerce