Company Overview
Enom is a world-leading domain registration and domain reseller platform, founded in 1997 and headquartered in Woodland Hills, California. As a brand under Newfold Digital (formerly Endurance International Group), Enom is one of the largest domain wholesalers globally, managing over 20 million domains and serving tens of thousands of domain registrars and resellers worldwide.
Enom is renowned for its powerful distribution network and automated API, providing white-label domain registration solutions for domain registrars, hosting providers, and website building platforms, enabling businesses to quickly launch domain registration services under their own brand.
Core Products
| Product | Description |
|---|---|
| Domain Registration | Supports 300+ top-level domains (TLDs) including .com, .net, .org, .io and more |
| Domain Brokerage | Assists clients in acquiring premium registered domain assets through brokerage services |
| Reseller Platform | Wholesale platform for registrars and agents with custom pricing, branding, and automated management |
| White-Label Services | Full brand customization allowing agents to operate their own domain registration interface |
| SSL Certificates | Distributing SSL certificates from RapidSSL, GeoTrust, Comodo and other major brands |
| Web Hosting | Basic shared hosting, website builder tools, and email hosting services |
| API Interface | Comprehensive RESTful API and EPP interface for automated domain registration, DNS management, and transfers |
| Business Email | Professional business email hosting with custom domain email support |
Core Strengths
Global Distribution Network: As a top-tier domain wholesaler, Enom has distribution channels covering 200+ countries with tens of thousands of partners.
Powerful API Ecosystem: Industry-leading domain API supporting full automation of domain lookup, registration, DNS management, and transfers.
White-Label Support: Agents can fully brand the domain registration interface to serve end users under their own brand.
Mature Distribution System: Flexible pricing tiers, volume discounts, and automated billing systems suitable for domain resellers of all sizes.
Key Milestones
- 1997: Enom was founded in California, USA, starting domain registration services
- 2001: Launched the domain reseller platform, becoming the first provider of white-label domain registration solutions
- 2011: Acquired by Rightside Group, accelerating international domain business expansion
- 2017: Rightside was acquired by Donuts (now Identity Digital), further integrating Enom's domain assets
- 2020: Newfold Digital acquired Enom, incorporating it into its global domain and hosting ecosystem
- 2026: Managing over 20 million domains, continuing to lead the global domain reseller market
Market Position
Enom is a leader in the global domain registration and reseller market, competing with the following providers:
- GoDaddy: The largest domain registrar globally, competing with Enom complementarily in the retail market segment
- Namecheap: A well-known domain registration and hosting provider, directly competing with Enom in retail and resale markets
- ResellerClub: A wholesale platform for domain resellers, competing head-to-head with Enom in the domain agent market
- Tucows (OpenSRS): A long-established domain wholesale platform, competing with Enom in domain distribution and API services
- Wild West Domains: GoDaddy's domain wholesale brand, competing with Enom in the distribution market
Related provider: Enom Service Details
