Company Overview
Envato Elements was founded in 2006 by Collis Ta'eed, Cyan Ta'eed, and Jun Rung, headquartered in Melbourne, Australia. Envato initially built its reputation through Envato Market (featuring ThemeForest, GraphicRiver, CodeCanyon, VideoHive, AudioJungle, and other digital marketplaces), and later launched Envato Elements — a subscription-based unlimited download service for creatives, offering design templates, web templates, video assets, audio assets, fonts, illustrations, and more.
With its "one subscription, all resources" model, Envato Elements provides a cost-effective creative asset solution for designers, developers, video creators, and enterprise teams, making it one of the largest digital creative resource platforms in the world.
Related provider category: Design Assets
Key Milestones
- 2006: Founded by Collis Ta'eed, Cyan Ta'eed, and Jun Rung in Melbourne, Australia; launched ThemeForest (WordPress theme marketplace) as the first product
- 2008: GraphicRiver launched, expanding into graphic design assets; Envato Tuts+ free programming and design tutorial platform went live
- 2012: Envato Market ecosystem matured with ThemeForest, GraphicRiver, CodeCanyon, VideoHive, AudioJungle, and other vertical marketplaces
- 2017: Envato Elements launched as a subscription-based unlimited download service, disrupting the traditional pay-per-asset model
- 2018: Envato Elements user base grew rapidly, surpassing 1 million assets in the library
- 2020: Envato for Teams introduced for enterprise collaboration; Envato Plugin for WordPress launched, integrating directly into the WordPress editor
- 2021: Envato API released, enabling third-party platforms and developers to integrate asset search and download capabilities
- 2023: Asset library surpassed 20 million items across templates, video, audio, fonts, illustrations, presentations, and more
- 2026: Envato Elements continues expanding AI-powered asset search and recommendation features to optimize creative workflows
Product Portfolio
📦 Core Products
| Product | Description |
|---|---|
| Envato Elements | Subscription-based unlimited download platform with thousands of new design assets, templates, video, and audio added monthly |
| Envato Market | Pay-per-item digital marketplace including ThemeForest (website templates), GraphicRiver (graphics), CodeCanyon (scripts & plugins), VideoHive (video), AudioJungle (audio & music) |
| Envato Tuts+ | Free creative technology tutorials covering programming, design, video production, and more for all skill levels |
| Envato for Teams | Enterprise team subscription with member management, shared collections, consolidated billing, and usage analytics |
| Envato API | RESTful API for developers to search, download, and integrate Envato Elements assets into third-party applications |
| Envato Plugin for WordPress | WordPress plugin allowing users to search and insert Envato Elements assets directly from the WordPress editor |
📂 Asset Categories
| Category | Description |
|---|---|
| Web Templates | WordPress themes, HTML templates, landing pages, business website templates |
| Graphic Design | Brand assets, social media templates, presentations, icon sets, print templates |
| Video Assets | Video templates, motion graphics, transitions, logo intros, After Effects project files |
| Audio & Music | Background music, sound effects, royalty-free audio for video production and multimedia |
| Fonts | Commercial fonts, handwriting, decorative fonts, title fonts |
| Illustrations | Vector illustrations, character illustrations, scene illustrations, flat-style assets |
| 3D Assets | 3D models, texture maps, Blender project files |
Market Position
Envato Elements holds a significant position in the global digital creative assets market, competing with the following platforms:
| Competitor | Comparison |
|---|---|
| Storyblocks | Subscription-based video, audio, and image platform focused on video creators |
| Shutterstock | One of the largest stock asset platforms globally, offering both pay-per-item and subscription models |
| Adobe Stock | Adobe's asset marketplace deeply integrated with Creative Cloud apps like Photoshop and Premiere Pro |
| Creative Market | High-quality design asset marketplace led by independent creators, pay-per-item model |
| Motion Array | All-in-one subscription platform for video creators, offering templates, assets, and editing tools |
| Depositphotos | Global stock photo and video platform with pay-per-item and subscription options |
Core Strengths
- Unlimited Subscription Downloads: Single pricing plan grants access to all asset categories without individual purchases
- Comprehensive Asset Categories: Covers templates, graphics, video, audio, fonts, illustrations, and 3D assets
- Commercial License Included: All assets come with commercial licenses for personal and business projects
- Continuous Updates: Thousands of new high-quality assets added monthly to keep content fresh
- Enterprise-Ready: Envato for Teams provides collaboration, permissions management, consolidated billing, and other enterprise features
- Open Ecosystem: API and WordPress plugin support deep integration with third-party tools and workflows
