Company Overview
GetResponse, founded in 1998 by Simon Grabowski and headquartered in Gdansk, Poland, is one of the oldest and most comprehensive email marketing and marketing automation platforms. Offers email, automation workflows, landing pages, webinars, and conversion funnels. Serves 350K+ customers worldwide.
Related providers: getresponse、getresponse、getresponse
Core Products
| Product | Description |
|---|---|
| GetResponse Email Marketing | Professional email marketing platform with drag-and-drop editor, automation triggers, A/B testing, and detailed analytics |
| GetResponse Marketing Automation | Advanced visual workflow builder with conditional triggers based on user behavior, tags, and scores, no coding required |
| GetResponse Conversion Funnels | Built-in funnel tool integrating landing pages, emails, and sales process to streamline marketing-to-sales path |
| GetResponse Webinars | Integrated webinar platform supporting live streaming, recording, auto-replay, and interactive features |
| GetResponse Landing Pages | Drag-and-drop landing page builder with 100+ professional templates and A/B testing capabilities |
| GetResponse CRM | Built-in lightweight CRM system for managing leads and customer relationships |
Core Strengths
| Strength | Description |
|---|---|
| All-in-One Platform | Email, automation, landing pages, webinars, and funnels fully integrated, no need for multiple tools |
| Marketing Automation | Advanced visual workflow builder supporting complex conditional logic and trigger rules |
| Conversion Funnels | Built-in funnel tools covering the entire path from lead acquisition to conversion |
| Data Analytics | Detailed open rate, click rate, and conversion analytics with A/B testing reports |
| Global Delivery | High-deliverability infrastructure supporting multi-language and global email sending |
Key Milestones
- 1998: Founded by Simon Grabowski in Gdansk, Poland, initially focused on email marketing services
- 2006: Launched marketing automation features, becoming one of the first email platforms to offer automation workflows
- 2013: Surpassed 100K users, began global expansion
- 2017: Introduced landing pages and webinar capabilities, evolving from email marketing to a full marketing platform
- 2020: Launched Conversion Funnel tools, further completing the marketing-to-sales closed loop
- 2026: Serves 350K+ customers worldwide, continuing to optimize automation, email, and marketing services
Market Position
GetResponse competes with the following providers in the email marketing and marketing automation market:
| Competitor | Competition Area |
|---|---|
| Mailchimp | Email marketing, automation, landing pages |
| AWeber | Email marketing, automation |
| ActiveCampaign | Email marketing, marketing automation, CRM |
| ConvertKit | Email marketing, creator marketing |
| Constant Contact | Email marketing, event marketing |
| Brevo | Email marketing, automation, CRM, SMS |
