Company Overview
Linktree is the world's most popular bio link tool, founded in 2016 in Melbourne, Australia by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys. Linktree solves the problem of social media platforms (such as Instagram, TikTok, and Twitter) only allowing one link in user profiles, by providing a landing page that aggregates multiple links.
Linktree has over 45 million users worldwide, with approximately 80% of top Instagram accounts using Linktree to manage their profile links. The platform receives over 3 billion visits per day, making it the pioneer and absolute leader in the bio link tool category.
Related category: Website Building
Core Products
| Product | Description |
|---|---|
| Linktree Link Page | Single-page aggregator for multiple links with customizable themes, colors, and fonts |
| Linktree Premium / Pro | Paid plans offering advanced customization, analytics, email collection, and more |
| Linktree Shopping | E-commerce integration for showcasing products, linking to purchase pages, and marking promotions |
| Linktree Donations | Enables creators and non-profits to embed donation and tipping links on their pages |
| Linktree Analytics | Built-in analytics dashboard tracking clicks, traffic sources, geographic distribution, and more |
| Linktree QR Code | Branded QR code generation to drive offline traffic to Linktree pages |
Market Position
Linktree competes with the following products in the bio link and social link tools market:
| Competitor | Description |
|---|---|
| Beacons | Feature-rich bio link tool supporting e-commerce and membership subscriptions |
| Koji | Link tool with embeddable mini-games, targeting the creator economy |
| Milkshake | Mobile-first bio link tool known for minimalist card-style design |
| Bio.link | Free open-source bio link tool with custom domain support |
| Bio.fm | Social link page tool supporting multimedia content display |
| Later (Linkin.bio) | Visual link tool from social media management platform Later |
Key Milestones
| Year | Milestone |
|---|---|
| 2016 | Founded by Alex Zaccaria and team, launched the first bio link page product |
| 2017 | Surpassed 100,000 users, secured seed funding |
| 2018 | Launched Linktree Pro paid tier, transitioning to a sustainable business model |
| 2020 | Surpassed 10 million users globally, became an essential Instagram ecosystem tool |
| 2021 | Raised $45 million Series B led by Index Ventures at $1.3 billion valuation |
| 2022 | Launched Linktree Shopping e-commerce feature and QR Code generator |
| 2024-Present | Continued expansion of creator ecosystem, deepening e-commerce integration and analytics capabilities |
