Company Overview

MailerLite was founded in 2010 and is headquartered in Vilnius, Lithuania. It is an email marketing and automation platform designed specifically for small businesses. Known for its clean, intuitive interface and transparent pricing, MailerLite serves over 1 million users across 170+ countries.

MailerLite is dedicated to providing simple yet powerful email marketing tools that enable small businesses to create, send, and optimize email campaigns without technical expertise.

Related providers: MailerLite, MailerLite, MailerLite

Core Products

  • MailerLite Email Marketing: Drag-and-drop email editor, templates, and automation workflows for professional campaigns
  • MailerLite Advanced Automation: Advanced triggers and conditional branching for sophisticated user journeys
  • MailerLite Website Builder: Simple website and landing page builder with custom domain support
  • MailerLite Newsletter API: Developer-friendly API for programmatic sending and management

Core Strengths

Simple to Use: Intuitive drag-and-drop editor, no technical skills required
Transparent Pricing: Free tier supports 1,000 subscribers, paid plans are affordable and feature-rich
High Deliverability: Strong relationships with major ISPs ensuring excellent inbox placement
Automation Capabilities: From simple auto-responders to complex multi-condition workflows
Global Reach: Supports multiple languages and time zones for international campaigns

Key Milestones

  • 2010: MailerLite founded in Vilnius, Lithuania
  • 2017: Launched Advanced Automation, enhancing email automation capabilities
  • 2020: Surpassed 500K users, launched Website Builder
  • 2023: Surpassed 1M users, serving 170+ countries
  • 2026: Continues optimizing email marketing and automation for small businesses

Market Position

MailerLite competes with the following providers in the global email marketing market:

  • Mailchimp: Direct competitor in email marketing and automation
  • ConvertKit: Competes in creator-focused email marketing
  • Constant Contact: Competes for small business email marketing market share
  • Brevo (formerly Sendinblue): Competes in email marketing and automation
  • ActiveCampaign: Competes with differentiated advanced automation features
  • AWeber: Competes in the small business email marketing space