Company Overview

PandaDoc was founded in 2013 by Mikita Mikado and Sergey Barysiuk, with headquarters in San Francisco, California and a remote R&D center in Minsk, Belarus. PandaDoc is a leading document automation and e-signature platform that helps businesses create, approve, and sign sales proposals, contracts, quotes, and other business documents efficiently.

As of 2026, PandaDoc serves over 50,000 customers across SaaS, financial services, real estate, healthcare, education, and other industries. The platform has processed hundreds of millions of documents and is a key player in the global document workflow automation space.

Core Products

Product Description
PandaDoc Document Automation All-in-one platform for document creation, editing, approval, and tracking with rich template library and drag-and-drop editor
PandaDoc eSignature E-signature compliant with ESIGN, eIDAS, and other global regulations, supporting multi-party signing and signature order management
PandaDoc CPQ Configure-Price-Quote engine for sales teams to generate personalized quotes quickly
PandaDoc API Open REST API and Webhooks for deep integration with CRM, ERP, and other business systems
PandaDoc Templates Reusable document template library with dynamic variables, conditional logic, and branded design
PandaDoc Analytics Document analytics dashboard tracking view time, signing progress, and customer engagement
PandaDoc Payments Built-in payment functionality for embedding credit card payments and Stripe integration in quotes and contracts

Core Strengths

Strength Description
End-to-End Document Automation Complete workflow from creation, approval to signing
Rich Integration Ecosystem Seamless integration with 750+ apps including Salesforce, HubSpot, Zapier, and Pipedrive
Templates & Content Library Powerful template engine and shared content library ensuring brand consistency
Compliance & Security SOC 2 Type II, GDPR, HIPAA compliant with advanced encryption and audit logs
AI-Powered Creation AI-driven document generation and suggestion features

Key Milestones

  • 2013: Founded by Mikita Mikado and Sergey Barysiuk in San Francisco, USA
  • 2015: Launched e-signature functionality, entering the eSignature market
  • 2017: Raised $15M Series A funding to accelerate product development
  • 2019: Launched PandaDoc API, opening platform capabilities
  • 2021: Introduced PandaDoc CPQ and Payments modules
  • 2023: Added AI-powered document generation
  • 2026: Continues to optimize document workflow automation platform for global customers

Market Position

PandaDoc competes with the following providers in the document automation and e-signature market:

  • DocuSign: Market leader in e-signature, competing on compliance and enterprise-grade deployment
  • Dropbox Sign (formerly HelloSign): Known for simplicity and ease of use
  • Adobe Sign: E-signature service within the Adobe ecosystem, competing in enterprise document workflows
  • SignNow: Cost-effective e-signature solution for SMBs
  • Proposify: Focused on sales proposal creation and management
  • Qwilr: Interactive proposal and quoting platform with differentiated document experience
  • Conga: Document automation and CPQ solutions for large enterprises