Pirsch Analytics

Company Overview

Pirsch Analytics was founded in 2021 by Emil Davitov, Marvin Blum, and Kip, headquartered in Vienna, Austria, with a remote team across Europe. Pirsch is a privacy-first, cookie-less web analytics service fully compliant with GDPR, CCPA, and ePrivacy regulations.

The name "Pirsch" comes from German meaning "to stalk" — reflecting the service's mission to accurately track website traffic without invading user privacy. As a direct competitor to Plausible and Simple Analytics in the privacy-first analytics space, Pirsch offers a lightweight analytics solution for privacy-conscious website owners through its cookie-less tracking technology and clean, intuitive dashboard.

Core Products

📊 Web Analytics

• Pirsch: Core web analytics platform providing visits, unique visitors, page views, bounce rate, session duration, and other key metrics
• Pirsch Dashboard: Aggregated data dashboard providing an at-a-glance view of overall website performance
• Pirsch Goals/Conversions: Goal and conversion tracking to measure key business metric achievement
• Pirsch Geo/Referrer/Pages: Geographic distribution, referral source, and page-level detailed analysis
• Pirsch Weekly Reports: Automated weekly reports delivering traffic analysis and trends on a regular schedule

🔌 Open Platform

• Pirsch API: RESTful API for integrating analytics data into your own systems or custom dashboards
• Pirsch Integrations: Compatible with major CMS and website building platforms

Core Strengths

Fully Privacy Compliant: Cookie-less tracking technology, compliant with GDPR, CCPA, ePrivacy out of the box — no cookie consent banners needed
Minimal and Lightweight: Analytics script is only 6KB, no third-party dependencies, minimal page load impact
Clean and Unobtrusive: No ads, no user tracking, no data selling — committed to not collecting personally identifiable information
Data Ownership: Users fully own their data and can export it at any time
Simple and Intuitive: Clean dashboard design with core metrics at a glance, no training required

Key Milestones

Market Position

Pirsch Analytics competes with the following providers in the privacy-first web analytics market:

• Plausible: Most well-known privacy-friendly analytics tool, cookie-less lightweight solution
• Simple Analytics: Minimalist privacy-friendly analytics with clean, focused features
• Fathom Analytics: Canadian privacy analytics tool focused on simplicity and compliance
• Matomo: Open-source analytics platform with comprehensive features but requires self-managed compliance
• GoatCounter: Minimalist open-source website statistics, free lightweight option
• Umami: Open-source self-hosted analytics platform with full data control

Product Data