Company Overview

Rackspace Technology is a globally recognized multi-cloud managed services provider, founded in 1998 by Pat Condon, Dirk Elmendorf, and Richard Yoo in San Antonio, Texas. Starting as a data center hosting company, it pioneered the managed cloud services category and evolved into a leading multi-cloud management platform.

Rackspace went public on the NYSE in 2008 (ticker: RAX). In 2016, it was taken private by Apollo Global Management in a $4.3 billion acquisition. The company is globally known for its Fanatical Support service philosophy, helping enterprises manage and optimize cloud infrastructure across AWS, Azure, and Google Cloud.

Related providers: Rackspace Cloud Server · Rackspace Cloud Infrastructure · Rackspace CDN · Rackspace Email

Core Products

  • Rackspace Managed Cloud: Multi-cloud management and operations across AWS, Azure, and GCP
  • Rackspace Email: Enterprise-grade hosted email with Exchange compatibility and collaboration tools
  • Rackspace Apps: Cloud application hosting and SaaS solutions
  • Rackspace Security: Cloud security and compliance services including threat monitoring and identity management
  • Fanatical Support: Signature fully-managed technical support with 24/7 expert coverage

Key Milestones

  • 1998: Founded by Pat Condon, Dirk Elmendorf, and Richard Yoo in San Antonio, Texas
  • 2008: IPO on NYSE (ticker: RAX), raising capital for expansion
  • 2016: Acquired by Apollo Global Management for approximately $4.3 billion, taken private
  • Present: Focused on multi-cloud management strategy, serving enterprise customers globally

Core Strengths

Multi-Cloud Expert: Thousands of certified cloud architects managing AWS / Azure / GCP infrastructure
Fanatical Support: Legendary proactive, fully-managed operations service philosophy
Full Lifecycle: End-to-end services from cloud architecture design to migration, optimization, and security

Competitive Landscape

Rackspace's main competitors in the managed cloud services market include:

  • AWS: Amazon's native cloud infrastructure creates complementary competition with Rackspace's managed services
  • Azure: Microsoft's enterprise cloud platform competes in the managed services space
  • Google Cloud: Competes in managed cloud needs for data analytics, AI, and more
  • IBM Cloud: Direct competitor in hybrid cloud and managed services
  • DigitalOcean: Simplified cloud platform for SMBs, competing in developer and startup segments