Company Overview

Similarweb was founded in 2007 by Or Offer and Nir Cohen in Tel Aviv, Israel. It is the world's leading digital intelligence platform, offering website and mobile app traffic analysis, market intelligence, audience insights, and competitive research. Serving 5,000+ enterprise clients globally, Similarweb went public on the NYSE in 2021 (NYSE: SMWB) with annual revenue exceeding $200M.

Related providers: Similarweb Digital Intelligence Service

Core Products

  • Website Analytics: Website traffic analysis, visitor behavior, and traffic source attribution
  • App Analytics: Mobile app performance tracking, including downloads, usage, and engagement
  • SEO Research: Keyword rankings, backlink analysis, and organic search traffic insights
  • Market Research: Industry benchmarks, market sizing, and trend analysis
  • Digital World: Integrated digital intelligence platform launched in 2023
  • Similarweb Browser Extension: Free browser plugin for quick traffic estimates on any website

Core Strengths

Massive Data Foundation: Analyzes traffic data from hundreds of millions of websites and apps
Multi-Dimensional Analysis: From traffic, keywords, and audience to industry benchmarks and app performance
Competitive Intelligence: Deep insights into competitors' traffic strategies, channel distribution, and user profiles
Public Company Reliability: NYSE-listed, ensuring data transparency and credibility

Key Milestones

  • 2007: Founded by Or Offer and Nir Cohen in Tel Aviv, Israel
  • 2013: Launched free website traffic estimator tool, experiencing rapid user growth
  • 2016: Released enterprise-grade digital intelligence platform for large enterprises
  • 2021: NYSE IPO (NYSE: SMWB), raising over $200M
  • 2023: Launched Digital World platform integrating web, app, and e-commerce analytics
  • 2025+: Accelerating AI-powered analytics with automated insights and predictive capabilities

Market Position

Similarweb competes with the following providers in the digital intelligence and traffic analytics market:

  • Semrush: Online visibility management and digital marketing analytics, strong in SEO and PPC
  • Ahrefs: SEO toolset renowned for backlink analysis and keyword research
  • Alexa (Discontinued): Amazon's website ranking service, shut down in May 2022
  • Quantcast: Audience measurement and data analytics platform focused on advertising optimization
  • Comscore: Cross-platform media measurement and analytics company