Company Overview
Simple Analytics is a privacy-friendly web analytics service founded in 2018 by Adriaan van Rossum, headquartered in the Netherlands (remote-first). Simple Analytics is dedicated to providing simple, transparent, and fully GDPR-compliant web analytics without tracking personal data, using cookies, or requiring cookie consent banners, enabling website owners to understand visitor behavior while respecting user privacy.
Core Products
| Product | Description |
|---|---|
| Simple Analytics Web Analytics | Core analytics dashboard showing page views, visitor sources, device distribution, and more |
| Simple Analytics API | Open API for custom data queries and integrations |
| Simple Analytics Dashboard | Intuitive data visualization dashboard with multi-site management |
| Simple Analytics Embed | Embeddable public dashboards to share data with visitors or clients |
| Simple Analytics Goals | Custom goal tracking to measure key conversion events |
| Simple Analytics Sharable Reports | One-click shareable analytics reports |
Key Features
- Cookieless Tracking: Completely cookie-free, no cookie consent banners needed
- GDPR Compliant: Fully compliant with GDPR, CCPA, and other privacy regulations by default
- No Personal Data: No collection of IP addresses, user agents, or other personally identifiable information
- Clean Dashboard: Minimalist interface with clear metrics and zero learning curve
- Lightweight Script: Analytics script weighs only 2KB with minimal website performance impact
- Data Ownership: Users fully own their data with easy export capabilities
Key Milestones
| Year | Milestone |
|---|---|
| 2018 | Simple Analytics founded by Adriaan van Rossum in the Netherlands (remote-first) |
| 2018 | Official launch with cookieless web analytics service |
| 2019 | Public API released for developer custom integrations |
| 2020 | Embeddable public dashboard feature launched |
| 2021 | Goal tracking and shareable reports introduced |
| 2022 | Rapid user growth, becoming a leading privacy analytics provider |
| 2026 | Continued expansion of features and integrations, advancing privacy-first analytics |
Market Position
Simple Analytics is a leading provider in the privacy-friendly web analytics space, known for its simplicity, lightweight footprint, and compliance-first approach. Key competitors include:
- Plausible
- Fathom Analytics
- Umami
- Google Analytics (minimal mode)
- Matomo
- GoatCounter
