Company Overview
SMTP2GO was founded in 2013, headquartered in New Zealand (remote-first company). It is a transactional email SMTP relay and API delivery platform known for its simple, transparent pricing and strong deliverability, making it a popular choice among SMBs and e-commerce users.
SMTP2GO offers both SMTP relay and REST API for email sending, with seamless one-click integrations for major e-commerce platforms like Magento and WooCommerce. Its straightforward pricing model -- pay per volume of emails sent with no hidden fees -- makes it a developer-friendly email delivery solution.
Related providers:
- 📧 SMTP2GO Email Delivery (SMTP relay and email API service)
Core Products
| Product Name | Type | Description |
|---|---|---|
| SMTP2GO SMTP Relay | SMTP Relay | Standard SMTP relay service compatible with various email clients and applications |
| SMTP2GO API | Email API | RESTful API for programmatic sending of transactional and bulk emails |
| SMTP2GO Email Templates | Email Templates | Customizable responsive email templates with drag-and-drop editing |
| SMTP2GO Analytics | Analytics | Real-time analytics on deliverability, open rates, click rates, and bounce rates |
| SMTP2GO Integrations | Plugins | One-click integrations for Magento, WooCommerce, WordPress, and more |
| SMTP2GO Email Delivery | Email Delivery | Core email delivery service covering both transactional and marketing use cases |
Competitors
| Competitor | Type | Description |
|---|---|---|
| SendGrid (Twilio) | Email API | Twilio's email delivery service, market share leader |
| Mailgun | Email API | Developer-focused email API service emphasizing reliability and scalability |
| Amazon SES | Email API | AWS cloud email delivery service, pay-as-you-go, ideal for AWS ecosystem users |
| Postmark | Transactional Email | Transactional email service focused on high deliverability |
| SparkPost | Email API | Enterprise-grade email delivery platform with high throughput and advanced analytics |
| Mailjet | Email API | Email sending and marketing platform focused on collaboration and analytics |
Key Milestones
- 2013: SMTP2GO was founded in New Zealand, starting SMTP email relay services
- 2015: Launched REST API, completing the developer integration toolkit
- 2018: Released e-commerce platform integration plugins for Magento, WooCommerce, and more
- 2020: Upgraded analytics system providing real-time deliverability and engagement data
- 2023: Launched responsive email template features to enhance email design experience
- 2026: Continues to serve global users with transparent pricing and strong deliverability
