Company Overview
Stamplay was founded in 2012 by Andrea Gambatesa, Gabriele Vigorelli, and Gianluca Borsò, headquartered in Rome, Italy, with additional offices in San Francisco, CA, USA. Stamplay was an embedded iPaaS (Integration Platform as a Service) and API builder platform focused on helping businesses rapidly create APIs and integrate business applications into their products. Stamplay's core product enabled SaaS companies to build REST APIs through a visual builder and integrate with third-party services via pre-built connectors. In 2019, Stamplay was acquired by Microsoft, and its technology and team were subsequently integrated into Microsoft Power Automate and Dynamics 365.
Product Matrix
| Product | Description |
|---|---|
| Stamplay iPaaS | Core embedded integration platform with visual workflow builder and API connectors for rapid SaaS integration |
| Stamplay API Builder | Visual API construction tool for quickly designing, creating, and publishing REST APIs without backend coding |
| Stamplay Workflows | Workflow automation engine supporting drag-and-drop multi-step business logic with data transformation, conditional branching, and error handling |
| Stamplay Connectors | Pre-built connector library covering Salesforce, Slack, Stripe, Mailchimp, and other mainstream SaaS services |
| Stamplay Embedded Integration | Embedded integration solution allowing SaaS companies to embed integration capabilities directly into their products |
Core Strengths
API-First iPaaS: Stamplay uniquely combined API building and integration orchestration, serving as both an API management and iPaaS platform simultaneously
Visual API Building: Create REST APIs through a visual interface without backend development, dramatically lowering the API development barrier
Embedded Integration: Supported embedding integration features directly into SaaS products, providing native integration experiences for end users
Flexible Connector Ecosystem: Pre-built connectors plus custom API connections covering mainstream and long-tail SaaS services
Microsoft Ecosystem: After acquisition, technology integrated into Power Automate, serving the massive user base of Office 365 and Dynamics 365
Key Milestones
- 2012: Founded in Rome, Italy by Andrea Gambatesa, Gabriele Vigorelli, and Gianluca Borsò
- 2014: Released the first version of the integration platform, acquiring initial SaaS customers
- 2015: Launched API Builder, creating an all-in-one platform for API creation and integration
- 2017: Completed $5M Series A funding round, opened San Francisco office
- 2019: Acquired by Microsoft, team and technology integrated into the Power Platform division
- 2020: Stamplay technology integrated into Power Automate, strengthening Microsoft's iPaaS and low-code automation capabilities
- 2026: Although the Stamplay brand has gradually phased out, its core technology continues to serve millions of Microsoft enterprise customers
Market Position
Before its acquisition, Stamplay was a significant player in the embedded iPaaS market, competing with the following providers:
| Competitor | Comparison |
|---|---|
| Workato | Workato is the independent leader in enterprise iPaaS with growing market share; Stamplay chose the acquisition path |
| Tray.io | Tray.io similarly positions as embedded iPaaS, overlapping with Stamplay in API-first and product integration scenarios |
| Zapier | Zapier targets individuals and small teams with lightweight automation; Stamplay served B2B SaaS product embedded integrations |
| Boomi | Boomi (Dell) is an enterprise integration platform focused on large-scale data and application integration |
| Mulesoft | Mulesoft (Salesforce) positions as API management and enterprise integration, overlapping with Stamplay in API building scenarios |
| Jitterbit | Jitterbit provides iPaaS and API integration, competing with Stamplay in the SMB market and specific industries |
