Company Overview
Strato was founded in 1997 and is headquartered in Berlin, Germany. It is a well-known web hosting and domain registration provider and a subsidiary of United Internet AG. Strato is recognized for its competitive pricing and localized German-language customer support, holding a significant share of the German consumer hosting market with a strong presence across France, the UK, the Netherlands, Spain, and other European countries.
Related providers: strato
Product Matrix
- Domain Registration: Supports nearly 100 TLDs including .de, .com, .eu, .fr, with DNS management and privacy protection
- Web Hosting: Shared hosting with PHP/MySQL, free SSL, daily backups, and DDoS protection
- VPS (Virtual Private Server): Linux/Windows VPS with SSD storage, flexible scaling, managed options available
- Dedicated Servers: Intel/AMD high-performance dedicated hardware with 24/7 monitoring and hardware maintenance
- WordPress Hosting: Pre-installed WordPress optimized hosting with automatic updates and caching
- Ecommerce Solutions: Website builder with integrated online store, payment gateway, and logistics management
- Business Email: Professional email service with webmail, calendar, and contacts
Key Strengths
π©πͺ German Heritage: Over 20 years in the German market, native-language support, deep local expertise
π° Competitive Pricing: Known for low entry-level prices and transparent domain and hosting pricing
π‘οΈ United Internet Backing: Shares infrastructure and operational resources with IONOS under the United Internet AG umbrella
π¦ Product Diversity: Covers the full spectrum from basic domain registration to enterprise-grade dedicated servers
π Data Security: German data center operations, GDPR compliant with physical security and data encryption
Key Milestones
- 1997: Founded in Berlin, Germany, focusing on domain registration and web hosting services
- 2000s: Rapidly grew into one of Germany's largest domain registrars; joined United Internet AG
- 2010s: Expanded into VPS, dedicated servers, and enterprise services; entered multiple European markets
- 2026: Continues to serve European individuals and SMBs, maintaining leadership in German consumer hosting
Market Position
Strato holds a strong position in the German and European domain registration, web hosting, and VPS markets. Key competitors include:
- IONOS: Fellow United Internet AG brand with a stronger enterprise and global focus
- GoDaddy: World's largest domain registrar, competing with Strato in German and European markets
- HostEurope: Fellow German hosting veteran, now under IONOS Group, overlapping in the SMB segment
- Hetzner: Well-known German server provider competing directly in VPS and dedicated server space
- OVHcloud: French cloud services giant competing for SMB hosting customers across Europe
