Company Overview
Tally is a minimalist free online form builder founded in 2018 by Filip Dávid and Ferenc Keresztessy, headquartered in Budapest, Hungary (remote-first). Tally is known for its clean, beautiful interface and powerful capabilities — users can create unlimited forms, collect unlimited submissions, and configure complex conditional logic without writing a single line of code.
Tally's core design philosophy is "less is more" — maintaining an extremely low barrier to entry while offering sufficient depth for professional use cases. Whether it's market research, event registration for individuals, or customer feedback collection and order intake for enterprises, Tally delivers.
Core Products
Tally offers the following core products and services:
| Product/Service | Description |
|---|---|
| Tally Form Builder | Core product, drag-and-drop no-code form editor with unlimited forms and submissions |
| Tally Templates | Pre-built form templates covering surveys, registrations, feedback, and more |
| Tally API | RESTful API for form data automation and external system integration |
| Tally Calculations | In-form auto-calculation fields supporting math operations and value summaries |
| Tally Conditional Logic | Advanced conditional logic engine for dynamic field show/hide and branching |
| Tally Payments | Stripe payment integration for collecting payments directly in forms |
Key Competitors
Tally competes with the following products in the global form builder market:
- Typeform — Leader in interactive forms with strong visual design
- Google Forms — Free solution deeply integrated with the Google ecosystem
- Jotform — Feature-rich form builder with extensive templates
- Paperform — Aesthetic form tool focused on content editing
- Cognito Forms — Enterprise-grade form tool supporting complex business logic
- Airtable Forms — Form module tightly integrated with Airtable databases
