Company Overview
Workflow was developed by Workflow Inc. (co-founded by Ari Weinstein, Conrad Kramer, and Nick Frey). It was the most influential visual workflow automation app on iOS. Workflow's core concept was to let iOS users connect system functions, app capabilities, and web services into automated operation sequences through a drag-and-drop visual builder—no coding required.
In 2017, Workflow was acquired by Apple and became the foundation of Siri Shortcuts. The app featured over 200 pre-built action blocks covering scripting, networking, documents, media, location, calendar, and more.
Core Products
- Workflow App (iOS): Visual drag-and-drop workflow builder
- 200+ Pre-built Actions: System functions, web services, third-party app integration
- Magic Variables: Parameter passing between action blocks
- URL Scheme Support: x-callback-url protocol for hundreds of third-party apps
Core Strengths
Deep iOS Integration: Access to hardware sensors, system services, native apps
No-Code Visual Builder: Drag-and-drop, accessible to non-technical users
Rich Action Library: 200+ pre-built actions covering system and network
Apple Ecosystem Legacy: Technology evolved into Siri Shortcuts after acquisition
