WooCommerce is the most popular open-source e-commerce plugin for WordPress, powering 40%+ of global e-commerce sites. Originally released by WooThemes (Mark Forrester, Adriaan Pienaar, Magnus Jepson) in 2011, acquired by Automattic in 2015.
Self-hosted E-commerce is a focused resource for marketing growth and customer operations, combining company profiles and brand information with practical context for evaluating capabilities, costs, and fit.