AI Video Generation for Websites: Product demos to marketing videos
AI video generation is rapidly maturing, from short clips to full marketing videos and product demos.
Tool Comparison
| Tool | Type | Best For |
|---|---|---|
| Runway Gen-3 | Text/Image to Video | Marketing shorts, product |
| OpenAI Sora | Text to Video | Brand stories, creative |
| Pika Labs | Text to Video | Social media shorts |
| HeyGen | AI Avatar | Product narration, training |
16IDC Takeaway
AI video generation reduces production costs by 80-90%. High-quality video content is no longer exclusive to large enterprises. Start with product demos and social media shorts, then expand to brand videos and tutorials.