New gTLD Application Guide: ICANN's Latest Round Explained
ICANN has reopened applications for new generic top-level domains (gTLDs) for the first time since 2012. For businesses and organizations, this is a historic opportunity to acquire your own domain extension.
1. What Are New gTLDs
gTLD stands for Generic Top-Level Domain. In 2012, ICANN opened the first round of new gTLD applications, adding suffixes like .blog, .shop, and .app.
Previous Round (2012) Results:
- Applications submitted: 1,930
- Approved: 1,200+
- Notable new gTLDs: .xyz, .top, .online, .shop, .app
2. Application Process
| Phase | Timeline | Description |
|---|---|---|
| Application Preparation | 6-12 months | Prepare application materials and funding |
| Submit Application | Window period | Submit application form |
| Evaluation & Review | 4-6 months | String review and dispute resolution |
| Signing & Authorization | 1-2 months | Sign registry agreement |
| Launch & Operations | 3-6 months | Sunrise → Landrush → General Availability |
3. Fee Budget
| Cost Item | Amount | Description |
|---|---|---|
| Application Fee | $185,000 | Charged by ICANN |
| Consulting Fees | $50,000-150,000 | Legal/technical consultants |
| Operational Costs | $200,000+/year | Registry system operations & maintenance |
| Marketing | As needed | Promoting the new extension |
4. Application Strategies
| Strategy | Description | Suitable For |
|---|---|---|
| Brand Protection | Register your brand as a TLD (.brand) | Large enterprises |
| Industry Community | Register industry TLD (.tech, .art) | Industry associations |
| Commercial Operation | Operate a generic TLD | Domain companies |
5. Important Considerations
- Application fees are non-refundable
- String disputes may cause application failure
- Operational costs far exceed application costs
- Must meet technical and service capability requirements