Company Overview
AskNicely was co-founded in 2015 by Aaron S. and John O., and is headquartered in Portland, Oregon, USA. AskNicely is a Net Promoter Score (NPS) and customer experience (CX) management SaaS platform. It helps businesses track customer satisfaction in real time, uncover actionable insights through AI-powered analysis, and drive customer success through automated surveys and multi-channel integrations.
Products & Services
AskNicely provides a complete NPS/CX management toolkit from survey trigger to analytics reporting:
| Product / Feature | Description |
|---|---|
| AskNicely NPS Surveys | Customizable NPS survey engine supporting email, SMS, web embed, and more |
| AskNicely AI | AI-powered feedback analysis that automatically detects sentiment, topics, and action recommendations |
| AskNicely Integrations | Bi-directional data sync with Slack, Zendesk, HubSpot, Salesforce, and other major tools |
| AskNicely Reports | Visual NPS dashboards with trend analysis, segment comparison, and automated report delivery |
Core Strengths
| Strength | Details |
|---|---|
| Real-Time NPS Tracking | Capture customer feedback scores instantly to monitor satisfaction and loyalty shifts |
| AI-Powered Insights | Automatically analyze open-ended feedback to identify key themes and sentiment trends |
| Seamless Integrations | Deep connections with CRM, ticketing, and collaboration tools for uninterrupted data flow |
| Closed-Loop Action | From survey to follow-up to improvement — a complete CX management cycle |
| Easy to Deploy | Simple setup process that non-technical teams can configure and operate quickly |
Market Position
AskNicely competes in the NPS and customer experience management space with:
| Competitor | Description |
|---|---|
| Delighted (Qualtrics) | Qualtrics' NPS survey tool known for simplicity and automated reporting |
| Wootric | NPS and customer feedback platform for product and growth teams with in-app survey capabilities |
| SurveyMonkey | World's leading online survey platform offering comprehensive survey design and analytics |
| Medallia | Enterprise experience management platform covering customer, employee, and product experiences |
| Satmetrix | Specialized NPS and customer experience analytics platform providing benchmark data services |
| Promoter.io | Automated NPS survey and customer feedback management tool focused on retention and loyalty |
Key Milestones
- 2015 — AskNicely is co-founded by Aaron S. and John O., headquartered in Portland, Oregon, USA
- 2016 — Core NPS survey platform launched, focusing on customer experience automation
- Late 2010s — AI analytics capabilities and multi-platform integration ecosystem built out
- 2020s — Serving hundreds of enterprise customers worldwide, becoming a representative SaaS platform in NPS/CX
- Present — Continuing to deepen AI-driven customer experience insights
Related provider: AskNicely
