Company Overview

BigCommerce, founded by Eddie Machaalani and Mitchell Harper in 2009 in Sydney, Australia, is a leading global SaaS e-commerce platform. The company went public on NASDAQ in August 2020 (NYSE: BIGC). BigCommerce offers end-to-end e-commerce solutions from online store building to multi-channel selling, renowned for its Open SaaS architecture — combining the zero-maintenance convenience of SaaS with API-first openness and customizability. Supporting B2B, B2C, and hybrid models, BigCommerce integrates deeply with Amazon, eBay, Facebook, Google Shopping, Instagram, and more, serving 60,000+ merchants worldwide.

Related providers: BigCommerce E-commerce、BigCommerce B2B

Product Portfolio

🏪 BigCommerce Stores (Core Platform)

  • BigCommerce Standard — Standard SaaS e-commerce plan for startups and growing merchants
  • BigCommerce Plus — Advanced tier with customer groups, abandoned cart recovery, and more
  • BigCommerce Pro — Professional tier for high-growth brands and scaling operations
  • BigCommerce Enterprise — Enterprise-grade customized solutions with dedicated support

💼 BigCommerce B2B Edition

  • B2B Edition — SaaS e-commerce solution purpose-built for B2B businesses
  • Company Account Management — Purchase orders, quotes, custom pricing, and credit limits
  • Bulk Ordering — Optimized bulk ordering experience for corporate procurement

🔄 BigCommerce for WordPress

  • BigCommerce for WordPress Plugin — Integrates BigCommerce's e-commerce engine into WordPress sites
  • Headless Commerce — WordPress as CMS, BigCommerce handling backend commerce logic
  • Content Commerce — Combining WordPress content management with BigCommerce commerce capabilities

🌐 Multi-Storefront

  • Multi-Storefront — Manage multiple independent brand or regional stores from one backend
  • Independent Brand Experiences — Each store can have its own domain, theme, catalog, and pricing

💳 BigCommerce Payments

  • BigCommerce Payments — Built-in payment processing without third-party gateways
  • Multi-Channel Payments — PayPal, Stripe, Square, Klarna, Afterpay, and more

🔌 Open Platform & Integrations

  • BigCommerce API — Comprehensive REST and GraphQL APIs for deep customization and third-party integrations
  • App Marketplace — Official marketplace with 600+ apps covering marketing, shipping, accounting, and more
  • Channel Manager — One-stop management of Amazon, eBay, Walmart, Facebook, and other sales channels

Core Strengths

Open SaaS Architecture: Combines the zero-maintenance convenience of SaaS with the customizability of open APIs — Shopify's ease of use with Magento-like flexibility

Enterprise SaaS Reliability: 99.99% uptime SLA, PCI DSS Level 1 certified, automatic scaling and updates

Powerful B2B Capabilities: B2B Edition offers company accounts, purchase orders, quotes, credit limits — among the strongest B2B features in SaaS e-commerce

Native Multi-Channel Integration: Channel Manager deeply integrates Amazon, eBay, Walmart, Facebook, Instagram — one-stop channel management

Zero Transaction Fees: BigCommerce charges no transaction fees (when using default payment gateway), offering better value than Shopify

Open API Ecosystem: 600+ apps and robust REST/GraphQL APIs for enterprise-grade custom integrations

Key Milestones

  • 2009：Eddie Machaalani and Mitchell Harper found BigCommerce in Sydney
  • 2011：$15M Series B funding from General Catalyst and others
  • 2013：Launches BigCommerce Enterprise edition
  • 2015：Surpasses 50,000 merchants; continued rapid revenue growth
  • 2018：Launches BigCommerce for WordPress plugin, entering content commerce market
  • August 2020：IPOs on NASDAQ (BIGC), raising $208.5M
  • 2021：Launches B2B Edition and Multi-Storefront capabilities
  • 2022：Launches BigCommerce Payments, reducing reliance on third-party gateways
  • 2023：Strengthens AI and automation capabilities, expanding enterprise features
  • 2026：Continues innovating SaaS commerce platform with AI-driven optimization

Market Position

BigCommerce competes in the SaaS e-commerce platform market with the following providers:

  • Shopify — SaaS e-commerce market leader with dominant market share; BigCommerce differentiates with stronger B2B features and open API flexibility
  • WooCommerce — WordPress open-source e-commerce plugin; BigCommerce for WordPress competes directly on WooCommerce's home turf
  • Magento (Adobe Commerce) — Enterprise open-source e-commerce platform; BigCommerce competes with SaaS model in B2B and enterprise market
  • Salesforce Commerce Cloud — Enterprise SaaS e-commerce cloud; competes with BigCommerce Enterprise in the large enterprise segment
  • Volusion — Established SaaS e-commerce platform for SMBs, competing with BigCommerce in the small-to-medium merchant segment