Company Overview
FullStory was founded in 2014 by Scott Clair, Bruce Johnson, and Joel Webber. Headquartered in Atlanta, GA, FullStory is a pioneer in digital experience analytics (DXA), best known for its session replay technology. In 2021, FullStory raised a Series E round at a $4.5B valuation.
Related provider: FullStory Service Details
Core Products
- Session Replay: Full user session replays capturing every click, scroll, and input
- Rage Click Detection: Automatically detect frustrated user clicks to identify UX pain points
- Frustration Scoring: Quantify user frustration levels based on behavioral signals
- Conversion Analysis: Identify drop-off points and optimize conversion funnels
- FullStory AI: AI-powered insight discovery, anomaly detection, and pattern recognition
- Events & Metrics: Custom events and metrics to measure user behavior and product performance
- Debugging: Developer tools combining session replay with logs for technical issue resolution
Core Strengths
Session Recording: Full user session replays for intuitive UX insights
Search-Based Analytics: Search and analyze user actions like logs
Auto Anomaly Detection: AI-powered automatic behavior anomaly identification
Key Milestones
- 2014: Founded in Atlanta, GA, focused on digital experience analytics
- 2018: Launched Rage Click detection, pioneering experience analytics innovation
- 2021: Raised Series E at $4.5B valuation
- 2026: Expanding AI-driven digital experience analytics capabilities
Market Position
FullStory competes with the following providers in the Digital Experience Analytics market:
- Hotjar: Heatmap and user behavior analytics platform (acquired by Contentsquare in 2021)
- Heap: Auto-capture product analytics platform (acquired by Contentsquare in 2023)
- LogRocket: Session replay and front-end monitoring platform
- Smartlook: User behavior analytics and session recording platform
- Mouseflow: Website UX analytics and heatmap tool
