Company Overview

Heap is a digital analytics platform company co-founded by Matin Movassate and Ravi Parikh in 2013, headquartered in San Francisco, California, USA. Heap is renowned for its Auto-Capture technology, which automatically tracks all user interactions on web and mobile applications without requiring manual event instrumentation, significantly lowering the technical barrier to data analysis.

Core Products

Product Description
Heap Product Analytics Core analytics platform with auto-capture, event analysis, and user segmentation
Heap Auto-Capture Automatic event tracking technology capturing all user interactions without manual instrumentation
Heap Session Replay Visual session recordings to observe real user behavior
Heap Group Analytics Group-level analysis for account or team-based user behavior insights
Heap Insights (SQL) Flexible SQL-based querying for custom data exploration
Heap for Mobile Mobile analytics SDK supporting iOS and Android
Heap Connect Data export to sync with data warehouses and BI tools

Key Features

  • Auto-Capture: Automatically captures all clicks, page views, form submissions, and more without manual event tagging
  • Retroactive Analysis: Define new events on historical auto-captured data at any time for retrospective analysis
  • User Segmentation: Create behavioral user segments for targeted analysis
  • Funnel Analysis: Visualize user conversion paths and identify drop-off points
  • Session Replay: Replay real user sessions to discover experience issues

Key Milestones

Year Milestone
2013 Heap founded by Matin Movassate and Ravi Parikh
2013 Auto-Capture technology launched, revolutionizing event tracking
2014 Session Replay feature released
2016 Heap for Mobile launched, extending to mobile analytics
2019 Heap Insights introduced with SQL query capabilities
2021 Group Analytics feature released
2026 Continued advancement in AI-powered analytics and data integrations

Market Position

Heap is a leading player in the digital product analytics space, differentiated by its Auto-Capture technology. Key competitors include:

  • Amplitude
  • Mixpanel
  • Google Analytics
  • PostHog
  • Pendo
  • FullStory