Company Overview
Kissmetrics is a customer behavioral analytics platform co-founded by Hiten Shah and Neil Patel (also co-founders of Crazy Egg) in 2008, headquartered in San Francisco, California, USA. Kissmetrics pioneered cohort analysis for the SaaS industry, helping product teams track user retention, conversion funnels, and customer lifetime value.
Core Products
| Product | Description |
|---|---|
| Kissmetrics Customer Analytics | Core analytics platform tracking user behavior, retention, and conversion |
| Kissmetrics Cohorts | Time-based cohort analysis comparing behavior across user groups |
| Kissmetrics Funnels | Visual conversion funnel analysis to optimize product flows |
| Kissmetrics A/B Testing | Built-in A/B testing capabilities to validate product decisions |
| Kissmetrics People Search | Search and filter specific users with detailed behavior history |
| Kissmetrics Reports | Automated reports on retention, engagement, and conversion rates |
Key Features
- Cohort Analysis: Pioneered SaaS cohort retention analysis, tracking user engagement across different time periods
- Funnel Analysis: Multi-step conversion funnels to precisely identify user drop-off points
- User Segmentation: Dynamic user groups based on attributes and behaviors
- A/B Testing Integration: Run and measure A/B tests directly within the analytics platform
- People-Centric Tracking: User-centric data model tracking full lifecycle behavior
Key Milestones
| Year | Milestone |
|---|---|
| 2008 | Kissmetrics founded by Hiten Shah and Neil Patel |
| 2009 | Cohort analysis feature launched, setting the SaaS analytics benchmark |
| 2012 | Surpassed 100,000 business users |
| 2014 | A/B testing feature introduced |
| 2018 | New people search and reporting modules released |
| 2020 | Business restructuring; website redirects to NeilPatel.com |
| 2026 | Brand legacy continues; analytics methodology still influences the industry |
Market Position
Kissmetrics was a pioneer in the customer behavioral analytics space, with its cohort analysis methodology profoundly influencing the entire SaaS analytics industry. Key competitors include:
- Mixpanel
- Amplitude
- Heap
- Google Analytics
- Woopra
- Pendo
- FullStory
