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Funnel Analysis

Funnel Analysis organizes company profiles, providers, and product options around related products, services, and industry information so readers can research product differences, service quality, use cases, and industry changes.

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Heap

United States

Heap Analytics is Heap's product analytics platform focused on data analysis and auto-instrumentation, capturing every user event with a single integration. It offers event, funnel, and retention analysis, session replay, SQL querying, and warehouse integrations, with a free tier of 5,000 events per month.

FullStory

United States

FullStory is a Digital Experience Intelligence platform founded in 2014 in Atlanta, focused on experience analytics and data insight through auto session capture, AI signals, and funnel and cohort analysis, with paid plans starting at about $199/month.

Mixpanel

United States

Mixpanel was founded in San Francisco, United States in 2009 as a leading event-driven product analytics platform, serving 26,000+ business customers, covering events, funnels, retention, cohorts, A/B testing, and messaging, with a free plan of 100,000 MTU per month.

Heap

United States

Heap is a product analytics platform based in San Francisco that pioneered auto-capture technology, recording every user interaction without instrumentation and enabling retroactive analysis. It offers segmentation, funnel/retention analysis, and data warehouse integrations, trusted by 6,000+ companies.

FullStory

United States

FullStory is a Digital Experience Intelligence (DXI) platform founded in 2014 in Atlanta, known for zero-config auto session recording, AI anomaly detection, and search-style analytics, with paid plans starting at about $199/month.

Amplitude

United States

Amplitude is a product analytics platform founded in San Francisco in 2012 and listed on Nasdaq in 2021, known for its event-driven model with funnel, retention, path analysis, and A/B testing. The free tier offers 10,000 monthly events and Growth starts around $49-99 per month, making it a top choice for SaaS product teams.

Usermaven

India

Usermaven is a product analytics + marketing attribution + CRM platform founded in India in 2021, featuring no-code Auto-Capture, session replay, and AI insights, with a free tier of about 10,000 events per month and Pro/Growth/Scale plans.

Splitbee

Germany

Splitbee is a modern web and product analytics tool founded in Germany in 2020, offering event tracking, funnels, retention, A/B testing, and heatmaps with an about 5KB script, a free tier of about 10,000 events per month, and a GPL open-source self-hostable core.

Mouseflow

Denmark

Mouseflow was founded in Copenhagen, Denmark in 2010 as a pioneer in session recording and heatmap analytics, known for cursor heatmaps and form analytics, serving 50,000+ customers with EU data residency and GDPR compliance.

Kissmetrics

United States

Founded in 2008 by Hiten Shah and Neil Patel in San Francisco, California, Kissmetrics is a pioneer of People-Based Analytics for customer behavior, having introduced cohort analysis and surpassed 100,000 business users by 2012.

Countly

United Kingdom

Countly is an open-source product analytics platform founded in 2012 in London, offering self-hosted and cloud deployment with native mobile and web analytics, crash reporting, push, and A/B testing, with 15,000+ deployments worldwide per official materials.