Company Overview

Make (formerly Integromat) was founded in 2012 by Ondrej Gazda, Jakub Cech, and Petr Sedlacek in Brno, Czech Republic. It is a powerful visual workflow automation platform featuring an intuitive scenario editor for creating complex multi-step automations via drag-and-drop, connecting 2000+ apps and services. In 2020, Make was acquired by Celonis, the global leader in process mining and execution management.

Make is known for its highly visual approach, robust data transformation capabilities, and support for complex business logic. Unlike traditional Trigger→Action models, Make allows users to build sophisticated automation scenarios with multiple modules, routes, filters, and loops within a single visual canvas. The platform fully transitioned from the Integromat brand to Make in 2023.

Related providers: Make

Core Products

  • Make Scenarios: Core workflow scenario editor supporting visual drag-and-drop construction of multi-step automation with conditional branching, filters, routers, loops, and aggregators
  • Make Apps: 2000+ pre-built app connectors covering major SaaS including Google Workspace, Slack, Salesforce, HubSpot, and Shopify
  • Make Data Store: Built-in lightweight data storage for sharing and manipulating data across scenarios
  • Make Webhooks: Webhook triggers and actions for custom integrations with any API or third-party system
  • Make AI: AI-powered automation modules for content generation, classification, translation, and other intelligent tasks
  • Make Templates: Pre-built scenario template library covering marketing, sales, operations, and IT use cases for rapid automation setup

Core Strengths

Visual Scenario Orchestration: Industry-leading visual scenario editor making complex multi-step automation logic crystal clear, with support for conditional routing, data aggregation, and looping operations
Powerful Data Processing: Built-in rich data transformation, text parsing, array operations, and aggregation functions — handling complex data scenarios far beyond competing platforms
2000+ Connector Ecosystem: Extensive app and API integration library covering mainstream SaaS and enterprise systems
Celonis Ecosystem Integration: As a core Celonis component, deeply integrated with process mining and execution management capabilities for end-to-end process automation
No-Code and Low-Code Coexistence: Visual interface requires no programming, while Webhooks and custom API modules satisfy developer needs

Key Milestones

  • 2012: Founded by Ondrej Gazda, Jakub Cech, and Petr Sedlacek in Brno, Czech Republic, originally named Integromat
  • 2015: Launched the visual scenario editor, becoming one of the first visual automation platforms on the market
  • 2017: Reached 500+ app integrations; users spanned global SMBs
  • 2020: Acquired by Celonis, joining the process mining and execution management ecosystem
  • 2021: Brand transition from Integromat to Make began; new Make brand identity launched
  • 2023: Full brand migration completed; launched Make AI modules and enhanced Data Store capabilities
  • 2024: Expanded App ecosystem to 2000+ connectors; launched advanced scenario template library
  • 2026: Continues to optimize scenario orchestration capabilities, serving global enterprises and individual users

Market Position

Make competes with the following providers in the visual workflow automation market:

  • Zapier: Direct competitor in no-code automation; Make holds advantages in visual scenario orchestration and data processing
  • n8n: Fellow visual automation platform; n8n appeals to developer communities with open-source and self-hosted models
  • Tray.io: Competes in enterprise embedded integration platforms; both support complex business logic
  • Workato: Workato targets larger enterprise iPaaS; differentiated competition with Make in the SMB segment
  • UiPath: Overlaps in RPA and workflow automation; addresses different automation scenarios