Make

Overview

Make (formerly Integromat) was founded in 2013 and is headquartered in Prague, Czech Republic. It is a visual automation platform built for fine-grained control. Unlike linear no-code tools, Make presents the full automation pipeline as a flowchart where each node (Module) represents one operation step, supporting conditional branches, loops, data aggregation and error handling.

As of 2026, Make supports 2000+ app integrations covering CRM (Salesforce, HubSpot), email marketing (Mailchimp), project management (Asana, Notion), cloud storage (Dropbox), communication (Slack) plus databases, social media and payments. The free plan offers 1000 operations/month.

Key Strengths

• Flowchart Visual Editor: Scenarios are shown as flowcharts where arrows and branches clearly map data flow — more readable than Zapier's linear lists for Router branching, parallel execution and loops (3 flow controls).
• Powerful Data Transformation: 50+ built-in transformers parse/generate JSON, XML, CSV, plus string, date, math, array aggregation (Aggregator) and splitting (Iterator) — near-programming flexibility for data integration.
• Flexible Error Handling and Retry: Per-module strategies — ignore, abort, retry up to 5 times, jump to an error branch — plus breakpoints for debugging critical flows like payments and order sync.
• 2000+ Integrations and Open HTTP/Webhooks: HTTP modules and Webhook receiver/responder connect to any service supporting Webhooks or REST APIs.
• Generous Free Tier: 1000 operations/month with unlimited two-step scenarios — far more friendly than Zapier's 100/month.

Product Ecosystem

Scenario Editor

The core is a visual scenario editor where users drag modules onto a canvas and connect them to build complete automation flows, supporting Router, Iterator, Aggregator, scheduled execution and live monitoring for communication and productivity data flows.

HTTP and Webhook Modules

HTTP modules support GET/POST/PUT/PATCH/DELETE; Webhook receivers and responders connect to any third-party API as a real-time bridge between systems.

Data Store and Scheduling

Paid plans add Data Store, Scheduling, live execution dashboards and team workspaces with role-based permissions for team-scale automation.

Integromat Migration

As Integromat's successor, Make smoothly inherited its user base and scenario assets; historical scenarios migrate seamlessly.

Limitations

• Steeper Learning Curve: Requires understanding scenarios, modules, routers, aggregators and iterators; for simple automation Zapier or IFTTT is simpler.
• No Self-Hosting: SaaS-only; enterprises needing data sovereignty can evaluate open-source n8n.
• Advanced Features Cost Extra: Multi-step (over 2), Data Store, scheduling, dashboards and team spaces require Core/Pro/Teams; Core starts at $9/month (annual).
• Complex Operation-Based Billing: More complex scenarios burn operations faster, so monthly cost needs careful estimation.

Use Cases

• Complex Data Transformation and ETL (★★★★★): Parsing, cleaning and aggregating multi-source data makes Make an excellent lightweight ETL tool.
• Advanced Developers and Operations Teams (★★★★★): Teams willing to invest in learning for fine-grained branch and loop control.
• Marketing and CRM Automation (★★★★): Multi-channel marketing automation across ads, email and CRM.
• Individuals and Small Teams (★★★★): 1000 free operations/month suits light automation.
• Enterprise Self-Hosting Needs (★★): For strict data sovereignty, evaluate n8n.

Pricing

Note: Operations are the billing unit — each module execution counts as 1 operation.

FAQ

• What is the relationship between Make and Integromat? Make is Integromat's rebranded name (2020); features and scenario assets are fully inherited and existing users migrate seamlessly.; see AI workflow automation platforms.

• Make or Zapier? Choose Zapier for simple linear automation and Make for complex branches, loops and data transformation.

• Does Make support self-hosting? No, it is SaaS-only; for self-hosting evaluate open-source n8n.

• Is the Make free plan enough? 1000 operations/month suits individuals and small teams; complex multi-step scenarios need Core ($9/month) or above.; see AI workflow automation platforms.