Splitbee

Company Overview

Splitbee was founded in 2020 by Sebastian Schelter and Timo Müller in Germany, operating with a remote-first team. Splitbee is a modern analytics tool that blends website analytics with product analytics, excelling at goal-driven data tracking and analysis.

Splitbee is built on the philosophy of "simple yet powerful" — offering both traditional web traffic metrics and product-level funnel and retention capabilities. Its deep integration with modern web frameworks like Vercel and Next.js has made it particularly popular in the frontend developer community.

Core Products

📊 Website & Product Analytics

• Splitbee: Core analytics platform providing both website traffic metrics and product behavior analysis
• Splitbee Funnels: Funnel analysis visualizing user conversion paths and identifying key drop-off points
• Splitbee Retention: Retention analysis tracking user return rates and long-term retention trends
• Splitbee Goals: Goal tracking for setting and measuring key business conversion metrics

🔌 Open Platform

• Splitbee API: RESTful API for integrating analytics data into your own systems
• Splitbee Integrations: Deep integration with Vercel, Next.js, Nuxt, Gatsby and other modern frameworks

Core Strengths

Goal-Driven Analytics: Core data tracking logic centered around Goals, naturally guiding focus to key business metrics
Modern Framework Friendly: Deep integrations with Vercel, Next.js and other modern web frameworks — plug and play for frontend developers
Website + Product Dual Mode: Covers both traditional web analytics and product behavior analysis in a single tool
Clean and Focused: Minimalist interface with no clutter, core metrics at a glance, extremely low learning curve
German Privacy Standards: European development team adhering to strict privacy protection standards

Key Milestones

Market Position

Splitbee competes with the following providers in the website and product analytics market:

• Plausible: Lightweight privacy-friendly website analytics focused on core traffic metrics
• Pirsch: Privacy-first cookie-less analytics, compliance-oriented
• Simple Analytics: Minimalist privacy-friendly analytics with clean, focused features
• Fathom Analytics: Canadian privacy analytics tool focused on simplicity and compliance
• Umami: Open-source self-hosted analytics platform with full data control
• Matomo: Open-source self-hosted website analytics with mature feature set

Product Data