Company Overview
Storyset is a free illustration and storytelling graphics platform created by Freepik (Freepik Company) in 2017, headquartered in Malaga, Spain. Storyset focuses on providing designers, developers, and content creators with freely editable and customizable illustration resources, helping users enhance their products and projects through visual storytelling.
The core feature of Storyset is its modular illustration design — users can independently adjust character actions, background elements, color themes, and style variations without needing professional design tools to generate brand-aligned custom visuals. The platform supports SVG and PNG export formats, along with advanced animated illustration capabilities.
Related provider: Storyset Illustration Resources
Products
| Product | Type | Description |
|---|---|---|
| Storyset | Illustration Platform | Core free illustration resource platform offering a vast library of customizable vector illustrations |
| Storyset Animations | Animated Illustrations | Adds animation effects to illustrations for dynamic web and presentation experiences |
| Storyset Editor | Online Editor | Browser-based drag-and-drop illustration editor supporting color, element, and background customization |
| Storyset API | Developer API | API interface for illustration resources, enabling developers to integrate into workflows |
Key Features
| Feature | Description |
|---|---|
| Completely Free | All illustration resources are free to use with no paid subscription required |
| Modular Editing | Independently adjust illustration components such as characters, objects, and backgrounds |
| Multi-Format Export | Support for SVG and PNG formats for both web and print use |
| Animation Support | Add animation effects to illustrations for videos, websites, and presentations |
| Color Customization | One-click color scheme changes to match brand visual identity |
| API Integration | Developer API for automated illustration resource acquisition |
Market Position
Storyset competes in the free illustration and design resources space against the following alternatives:
| Competitor | Comparison |
|---|---|
| unDraw | Open-source free illustration platform with simpler style but less customization |
| Humaaans | Focuses on mix-and-match character illustrations with a unique style but limited library |
| Open Doodles | Open-source hand-drawn style illustrations, freely modifiable but no editor tool |
| IRA Design | Gradient-style illustration generator supporting global color scheme replacement |
| Lukasz Adam | Free vector illustration collection with SVG downloads but no online editor |
| GetIllustrations | Premium high-quality illustration library with rich styles but requires purchase license |
Timeline
- 2017: Storyset was founded by Freepik in Malaga, Spain, launching the illustration platform
- 2019: Storyset Editor launched with color and element customization capabilities
- 2021: Animated illustration feature introduced, expanding dynamic visual content
- 2023: Storyset API released for developer resource integration
- 2026: Ongoing updates to illustration library and editing tools, serving global designers and creators
