Overview

Storyset is a free illustration platform founded by Freepik (Freepik Company) in 2017 in Malaga, Spain, focused on the design templates and visual assets space. Storyset illustrations are modular, letting users freely adjust character poses, background elements, color themes, and styles to generate on-brand visuals without professional design tools, widely used for websites, apps, presentations, and social media.

Storyset supports SVG and PNG export and offers animated illustrations and an online editor. All illustration assets are free for personal and commercial use. Positioned as a visual storytelling tool, it helps designers, developers, and content creators improve product and project expressiveness through illustrations; see AI image generation and visual content practices for non-illustration visual options.

Key Strengths

  • Completely free: a large library of scene illustrations is free without a paid subscription, covering personal and commercial projects and greatly cutting visual asset costs.
  • Modular customization: characters, objects, backgrounds, and colors can be adjusted independently to match brand visual identity without design tools.
  • Multi-format and animation: SVG/PNG export plus animated illustrations suit web, presentation, and video scenarios.
  • API integration: an API lets developers embed illustration resources into automated workflows for batch sourcing and customization.

Product Ecosystem

Storyset Editor

A browser-based online illustration editor supporting drag-and-drop adjustments of characters, elements, backgrounds, and colors with real-time preview.

Storyset Animations

Animated illustration capability adding motion to illustrations for web, presentation, and short-video scenarios.

Storyset SVG/PNG Export

Vector SVG and bitmap PNG formats, respectively suited to web front-end and design delivery needs.

Storyset API

A developer-facing illustration resource API supporting automated sourcing and integration into content production workflows.

Limitations

  • Limited category coverage: focused on character/scene illustrations with no photos, icons, or other asset categories, so complex visual needs require other platforms.
  • Limited format support: only SVG and PNG export, with no print-grade formats like PDF, limiting certain delivery scenarios.
  • Attribution required for free use: free use requires attribution; removing attribution and advanced features depend on a Freepik subscription.
  • Style constraints: overall flat illustration style cannot meet photorealistic or photo-grade visual needs; see AI image generation options.

Use Cases

  • Web and app graphics (Recommended ★★★★★): SVG vector export eases front-end integration, and modular customization suits interface illustration needs.
  • Presentations and reports (Recommended ★★★★★): free, customizable, and animated, quickly improving presentation visual appeal.
  • Social media and marketing assets (Recommended ★★★★): multi-theme scene illustrations generate marketing images fast at near-zero cost.
  • Photorealistic/photo-grade visuals (Recommended ★★): realistic needs are better served by stock libraries or AI generation; see AI image generation.

Pricing

Plan Reference Price Key Benefits
Free $0 Large illustration library, online editor, attribution use
Freepik Premium ~$9-12/month Remove attribution, more resources and advanced features

Note: These are public reference prices; actual plans and offers follow the Freepik/Storyset official website's real-time quotes.

FAQ

  • Can Storyset illustrations be used commercially for free? Yes. Illustrations are free for personal and commercial projects, but attribution is required per the official license terms.; see illustration assets and licensing.

  • Which export formats are supported? SVG and PNG, respectively suited to web front-end and design delivery; print-grade formats like PDF are not available.; see illustration formats and export.

  • Can I use them in apps and websites? Yes. SVG vector format eases front-end integration, and modular customization adapts to app interfaces and web graphics.; see illustration assets and use cases.

  • Do I need to register for Freepik? Basic Storyset features are free without a paid subscription; removing attribution and advanced features depend on Freepik Premium.; see illustration tools and account system.