Company Overview

Founded in 2011 and headquartered in Boston, Massachusetts, Toast was co-founded by Aman Narang, Steve Fredette, and Mark Barrenechea as a leading cloud POS and payments platform for the restaurant industry. Toast's mission is to help restaurants run smarter, serving full-service, quick-service, bar, coffee, and multi-location chain operations. It serves 120,000+ restaurant locations with more than $130 billion in annualized payment volume and went public on the New York Stock Exchange in 2021 (NYSE: TOST).

Related provider: Toast restaurant payment provider

Milestones

  • 2011: Founded in Boston, focused on cloud POS for restaurants
  • 2016: Launched Toast Payments with built-in payment acceptance
  • 2018: Launched Toast Capital, providing financing based on transaction volume
  • 2021: Listed on the New York Stock Exchange (NYSE: TOST)
  • 2023: Introduced AI-driven restaurant assistant and more international features

Product Matrix

Product Description
Toast POS Cloud POS with table, menu, checkout, and offline mode
Toast Payments Built-in payment acceptance, unified card/contactless/digital wallets
Toast Go 2 Handheld terminal for table-side ordering and mobile payments
KDS Kitchen Display Pushes front-of-house orders to kitchen screens in real time
Toast Takeout Owned online ordering and delivery aggregation
Toast Capital Flexible restaurant financing based on transaction volume

Core Strengths

  • Deep Restaurant Specialization: POS, payments, kitchen, and team management designed around restaurant workflows
  • Payment Closed Loop: Toast Payments integrates seamlessly with POS for automatic reconciliation
  • Data-Driven: Real-time sales and item margin analytics support operations optimization
  • Omnichannel Ordering: QR ordering, table-side handhelds, and delivery aggregation cover all channels