Company Overview

Todoist (/ˈtoʊdɪst/) is a world-leading task management and productivity application developed and maintained by Doist Inc. Founded by Amir Salihefendic in 2007, Doist is a remote-first company with team members distributed across the globe. Todoist's core philosophy is "simplifying task management to enhance personal and team productivity." With over 30 million users worldwide, Todoist consistently ranks as the top productivity app on both the App Store and Google Play.

Related providers: Todoist, Todoist, Todoist

Key Milestones

  • 2007: Amir Salihefendic founded Todoist at age 23, initially as a personal project
  • 2011: First iOS app launched, marking entry into mobile productivity
  • 2014: Doist Inc. formally incorporated, transitioning to full-time operations
  • 2015: Todoist Business launched, entering the team collaboration market
  • 2018: Reached 15 million users; introduced smart labels and filters
  • 2020: Launched Board View with GTD methodology support; surpassed 25 million users
  • 2022: Introduced Todoist Year in Review for productivity trend tracking
  • 2024: AI-powered smart task suggestions and all-new design system
  • 2026: Continued platform optimization, team workspaces launch, surpassing 30 million users

Product Portfolio

  • Todoist: Core task management app for individuals and teams, covering Web, iOS, Android, macOS, Windows, Linux
  • Doist Business: Enterprise-grade Todoist with admin console, team reports, and branding
  • Todoist Templates: Official template marketplace for projects, personal productivity, and team workflows
  • Todoist API: REST API and SDK enabling 500+ third-party integrations (Slack, Gmail, Zapier, IFTTT, etc.)
  • Twist: Asynchronous communication tool for deep work, owned by Doist Inc.

Core Strengths

Seamless Cross-Platform Experience: iOS, Android, macOS, Windows, Linux, and Web — full sync across all platforms with offline support.

Natural Language Input: Quick task entry with natural language parsing for dates, priorities, and labels without manual selection.

Proven Methodology Support: Built-in support for GTD (Getting Things Done) workflows, complemented by kanban boards, labels, and filters for flexible task management.

Rich Ecosystem: 500+ third-party integrations, open REST API for custom extensions, and a template marketplace to lower the entry barrier.

Bootstrapped Sustainability: Doist has never raised venture capital, operating entirely on user revenue, ensuring product focus on user experience rather than investor returns.

Market Position

Todoist competes with the following products in the task management and productivity market:

  • TickTick: The closest competitor, offering similar cross-platform support, Pomodoro timer, habit tracking, and comparable pricing
  • Microsoft To Do: Free task management tool deeply integrated with the Microsoft 365 ecosystem
  • Things 3: Apple-native design, Apple platform only, elegant design but simpler feature set
  • Any.do: Lightweight to-do app focused on clean design and calendar integration
  • Notion: All-in-one collaboration platform integrating task management, docs, and knowledge base — more powerful but steeper learning curve
  • Asana: Team project management tool suited for medium to large enterprise teams

Todoist's core positioning is "task management-first lightweight productivity tool," with significant advantages in personal efficiency and small-to-medium team markets.

Key Acquisitions

Doist Inc. has remained 100% bootstrapped since its founding, never accepting any external venture capital. The company is wholly controlled by founder Amir Salihefendic and has not made any corporate acquisitions. This approach allows Doist to focus entirely on user needs and product quality rather than growth metrics.