Company Overview
Yotpo was founded in 2011 by Tomer Tagrin (CEO), Lior Levin, Omri Cohen, and Tali Goren, headquartered in New York, NY, USA and Tel Aviv, Israel. Yotpo is a comprehensive ecommerce marketing platform covering product reviews, user-generated content (UGC), loyalty programs, referral rewards, and SMS marketing, helping brands increase customer lifetime value (CLV) and repeat purchases.
Core Products
| Product | Description |
|---|---|
| Yotpo Reviews | Product review and rating system with photo/video reviews, automated collection, and display |
| Yotpo Loyalty & Referrals | Loyalty points programs and referral reward systems to boost retention and repeat purchases |
| Yotpo SMS Marketing | Formerly SMSBump, offering SMS marketing, abandoned cart reminders, and promotional alerts |
| Yotpo Visual UGC | Visual user-generated content management for collecting and displaying customer photos and videos |
| Yotpo Influencer Marketing | Brand-influencer collaboration platform supporting content co-creation and performance tracking |
| Yotpo Connect | Unified integration hub connecting with Shopify, BigCommerce, Magento, and other major ecommerce platforms |
Key Strengths
- Full-Stack Ecommerce Marketing: One platform covering the entire post-purchase journey from reviews to loyalty to SMS
- AI-Powered: AI automatically moderates reviews, recommends products, and optimizes send timing
- UGC Ecosystem: Transforms customer reviews and photos into social proof, building trust and driving conversions
- Deep Integrations: Native connections with Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, and more
- Global Reach: Multi-language and multi-currency support serving ecommerce brands worldwide
Market Position
Yotpo competes with the following providers in the ecommerce marketing platform market:
- Bazaarvoice — User-generated content and review management platform
- PowerReviews — Product review and rating platform
- Okendo — Reviews and UGC platform for Shopify merchants
- Judge.me — Ecommerce reviews and ratings app
- Stamped.io — Reviews, loyalty, and UGC platform
- Loox — Photo reviews and UGC platform
Related provider: Yotpo Ecommerce Marketing Service
