AND CO

Overview

Founded in the United States in 2016 and fully acquired by freelance marketplace giant Fiverr in 2017, AND CO is a business management platform in the communication & collaboration category, designed for freelancers and independent entrepreneurs. It provides end-to-end operations tools covering proposals, contracts, invoicing, expense tracking and time management.

To be transparent about the current status: product iteration has slowed noticeably since the Fiverr acquisition, and Fiverr has been winding down new AND CO signups while steering new freelancers toward its own tools. Existing users can continue using current functionality. This document mainly serves teams still evaluating legacy use cases - new users should prioritize actively maintained alternatives such as FreshBooks or Wave, guided by the freelance work management guide.

Key Strengths

• Zero learning curve: A clean, intuitive interface lets freelancers start invoicing and collecting payments without accounting knowledge.
• Fiverr ecosystem integration: Fiverr sellers can auto-sync order data, creating a closed loop from order receipt to invoicing to payment collection.
• End-to-end workflows: From proposals to contracts to projects to time tracking to invoicing to payments, with accepted proposals auto-converting into projects.
• Multi-currency online payments: Multiple payment methods including credit card and PayPal with multi-currency invoicing; payments are auto-matched to invoices.
• Free plan available: The $0 free tier includes basic invoicing and expense tracking for freelancers just starting out.

Product Ecosystem

Invoicing & Payments

Professional invoice creation with customizable brand templates, recurring billing, automatic payment reminders and multi-currency invoicing. Online payments auto-update invoice status and sync to revenue reports.

Proposals & Contracts

A built-in proposal tool generates professional quotes from template libraries; clients accept online and proposals auto-convert into projects. Contracts provide legally-vetted templates, e-signature and automatic archiving.

Time & Expense Tracking

Built-in timers track hours precisely by project and task, auto-generating timesheets linkable to invoice line items. Expense management supports photo receipt uploads, auto-categorization and cost aggregation by project.

Client Portal

Each client has an independent portal consolidating project progress, invoice records, payment history and shared files, reducing back-and-forth communication.

Limitations

• Slower iteration and no new signups: Development slowed notably after the Fiverr acquisition, and Fiverr has been winding down new AND CO signups - long-term availability is uncertain.
• No advanced accounting: Lacks general ledger, accounts receivable/payable and tax filing; teams needing full bookkeeping should use Xero.
• Weak team collaboration: Primarily for individual freelancers, with team features less mature than FreshBooks or Wave.
• Migration costs: Moving to another platform later requires manual or semi-automated migration of invoices, clients and time data.

Use Cases

• Independent freelancers (★★★★★): Designers, developers and writers needing professional invoicing and business management tools.
• Fiverr marketplace sellers （★★★★☆）: Sellers taking orders on Fiverr can sync order data to AND CO for unified management (existing users).
• Small creative studios （★★★☆☆）: 1-5 person teams needing simple project management and client collaboration.
• Sidepreneurs （★★★☆☆）: Entrepreneurs managing multiple projects and clients who need a clear global financial view.
• Teams needing full accounting （★★☆☆☆）: Choose Xero or FreshBooks directly.

Pricing

Note: AND CO is part of Fiverr; plans and pricing may change and new signups have been wound down. Check the official website for the latest information.

FAQ

• What is the relationship between AND CO and Fiverr? AND CO was fully acquired by Fiverr in 2017. Fiverr has since been winding down new AND CO signups and steering new freelancers toward its own tools; existing users can continue using current functionality; see freelance work management tips.

• Can I still create a new account? New signups are no longer accepted. New users should evaluate actively maintained alternatives such as FreshBooks or Wave.

• Is AND CO suitable for teams? It primarily targets individual freelancers and micro teams (1-5 people). Teams needing full accounting should use Xero or FreshBooks.

• How does it compare to Wave? Wave's core accounting is completely free but lacks proposals and contracts; AND CO has an edge in proposal creation and Fiverr integration, best for existing Fiverr sellers.

• How do I export historical data? AND CO supports exporting invoices, clients and time data to CSV for migration to other finance tools - back up data before switching; see web backup strategy.