AND CO

Service Overview

AND CO is a business tools platform developed by AND CO (acquired by Fiverr in 2017), designed specifically for freelancers and independent entrepreneurs. It provides end-to-end business operations tools covering proposals, contracts, invoicing, expense tracking, and time management. After being acquired by freelance marketplace giant Fiverr, AND CO maintained independent product operations while deeply integrating with the global Fiverr freelance ecosystem. The platform is known for its clean, intuitive interface and zero learning curve, enabling freelancers to professionally manage their finances and business workflows without an accounting background.

Core Features

Invoicing & Payments

AND CO offers professional invoice creation tools with customizable brand templates, recurring billing, automatic payment reminders, and multi-currency invoicing. Clients can pay directly online via credit card, PayPal, or bank transfer, with the system automatically matching payments to corresponding invoices and updating status. Invoice data syncs automatically to revenue reports for real-time payment tracking.

Proposals & Contracts

Built-in proposal creation tools allow freelancers to quickly generate professional quotes from template libraries. Clients can accept proposals online, which automatically convert into projects. Contract management features include legally-vetted contract templates, e-signature support, and automatic archiving, protecting both freelancer and client interests.

Time & Expense Tracking

Built-in timers support precise hour tracking by project and task, automatically generating timesheets that can be linked to invoice line items. Expense management allows photo upload of receipts, automatic expense categorization, and cost aggregation by project, providing data foundations for profit analysis.

Client Portal

Each client has an independent portal page that aggregates project progress, invoice records, payment history, and shared files. Clients can independently view and download relevant documents, reducing back-and-forth communication.

Use Cases

• Independent Freelancers: Designers, developers, writers, and other professionals needing professional invoicing and business management tools.
• Fiverr Marketplace Sellers: Freelancers taking orders on Fiverr can seamlessly sync order data to AND CO for unified management.
• Small Creative Studios: 1-5 person teams needing simple project management and client collaboration features.
• Sidepreneurs: Independent entrepreneurs managing multiple projects and clients simultaneously who need a clear global financial management view.

Pricing

Note: AND CO is now part of Fiverr. Some plans may be available at discounted rates through the Fiverr platform. Features and pricing are subject to change. Check the AND CO official website for the latest information.

Key Strengths

• Zero Learning Curve: Extremely clean interface design — freelancers can start using it without any accounting knowledge.
• Fiverr Ecosystem Integration: Fiverr sellers can automatically sync order data, creating a closed loop from order receipt to invoicing to payment collection.
• End-to-End Workflow: From proposals → contracts → projects → time tracking → invoicing → payments, a complete business process coverage.
• Free Tier Available: The free plan includes basic invoicing and expense tracking, suitable for freelancers just starting out.

Limitations

• Weak Team Collaboration: Primarily designed for individual freelancers; team features are less mature compared to FreshBooks or Wave.
• No Advanced Accounting: Lacks general ledger, accounts receivable/payable, and tax filing capabilities found in dedicated accounting platforms.
• Slower Development Pace: Product iteration has slowed noticeably since the Fiverr acquisition compared to competitors.

Comparison with Alternatives

Related References

• Requirements Analysis: Define target users, feature scope, and business rules before building a freelancer service platform.
• Domain Planning: Choosing a brand-aligned domain name is the first step in building a freelancer's online presence.
• Server Selection: Choose appropriate server configurations based on expected traffic and data processing needs.
• Environment Deployment: Set up a stable and efficient production environment to ensure service availability and response speed.
• Frontend Building: Build user-friendly invoicing and client portal interfaces to enhance user experience.
• Backend Integration: Integrate payment gateways, email services, and databases to enable invoice delivery and online payment collection.
• CDN Acceleration: Provide fast file access and page loading experiences for global clients.
• SEO Optimization: Improve search engine visibility of the provider's website to attract more freelancer users.
• Security Hardening: Protect user financial data and contract document security with necessary security measures.
• Monitoring & Alerting: Establish system monitoring to ensure stable operation of critical business processes like invoice delivery and online payments.

FAQ

What is the relationship between AND CO and Fiverr?
AND CO was fully acquired by Fiverr in 2017. It currently operates as an independent product, with Fiverr sellers able to seamlessly sync order data to AND CO for invoicing and financial management.

Is AND CO suitable for teams?
AND CO is primarily designed for individual freelancers and micro-teams (1-5 people). For larger teams or those needing full accounting capabilities, consider FreshBooks or Xero.

What languages and currencies does AND CO support?
AND CO supports multiple major currencies and languages for global freelancers. Check the AND CO official website for the full supported list.

How does it compare to Wave?
Wave's core accounting features are completely free, but it lacks proposal and contract functionality. AND CO has an edge in proposal creation and Fiverr ecosystem integration, making it ideal for freelancers who take orders on Fiverr.