Craft

Overview

Craft was introduced by Luki Labs and first released in 2018, with the operating entity based in Munich, Germany. It is a productivity brand focused on modern document editing and knowledge management within the Apple ecosystem. Known for its polished interface, card-based editing, quick Markdown input and nested document structure, it is popular among Apple users, and the web version launched in 2023 extended usage to more platforms.

Craft is usable on the free plan, with Pro at $4.99/user/mo (billed annually). Built-in Craft AI provides polish, summarization and continuation, while real-time collaboration, shared spaces and web publishing support teams. For individuals and teams that value design quality and native Apple experience, Craft is a lightweight choice for knowledge bases and documentation; see document collaboration platform comparison.

Key Strengths

• Native Apple experience: Native support for macOS, iOS and iPadOS with a web version launched in 2023, plus iCloud and end-to-end sync for seamless multi-device writing.
• Beautiful and fast to learn: Card-based editing with rich text and quick Markdown input, nested documents and inter-document links make knowledge organization flexible and intuitive within minutes.
• Friendly pricing: Usable on the free plan, with Pro from $4.99/user/mo (annual), offering good value versus most mainstream note and document tools.
• Craft AI included: Built-in AI supports polish, summarization and continuation, lowering writing and organizing costs; see productivity tool collection.
• Collaboration and publishing: Real-time multi-user collaboration, shared spaces and web publishing serve personal knowledge bases and team knowledge management; more in enterprise knowledge base setup.

Product Ecosystem

Craft Document Editor

The core editor supports rich text, quick Markdown input, nested document hierarchy, inter-document links and multimedia embeds, suiting everything from quick notes to long-form writing.

Craft Spaces

Document space management supports multi-level organization and team sharing, dividing spaces by topic, project or department with collaboration permissions for team knowledge management.

Craft AI

The built-in AI assistant supports polishing, summarization and continuation to help users draft and organize content faster.

Craft for Web

The web version launched in 2023 enables cross-platform access, letting Windows and Android users view and edit documents outside the Apple ecosystem.

Craft API & Publishing

An open API and web publishing capability allow sharing or embedding documents, with support for third-party integrations and automation.

Limitations

• Tied to the Apple ecosystem: Windows and Android users rely on the web version with reduced native experience and features, so cross-platform teams should evaluate carefully.
• Weaker structured capabilities: Database and board features lag Notion or Coda, making it unsuitable for complex project and data management; compare in collaboration platform comparison.
• Free plan limits: Document counts, sharing and AI usage are restricted on the free plan, and costs rise fairly quickly as teams scale.
• Smaller integration ecosystem: Official plugins and third-party integrations are limited, with weaker automation and office-suite connectivity than mainstream rivals.

Use Cases

• Apple ecosystem individual users (recommended ★★★★★): Native macOS/iOS/iPadOS experience and a polished interface suit note-taking and writing users who value design.
• Personal knowledge bases (recommended ★★★★): Card-based editing, nested documents and document links suit building a personal knowledge system; see productivity tool collection.
• Small team knowledge collaboration (recommended ★★★★): Shared spaces, real-time collaboration and web publishing support team knowledge management; see enterprise knowledge base setup.
• Complex project management and cross-platform teams (recommended ★★): Database and board capabilities are limited; teams with strong cross-platform needs should evaluate cross-platform collaboration tools.

Pricing

Note: Prices are annual-billing reference prices from the official site; monthly billing costs more and quotas may change.

FAQ

• How is Craft different from Notion? Craft emphasizes native Apple experience, interface polish and clean document and knowledge base capabilities, while Notion offers stronger databases, boards and cross-platform support; compare in document collaboration platform comparison.

• Does Craft support Windows? Craft is native on macOS, iOS and iPadOS. Windows and Android users can use the web version launched in 2023, though experience and features are reduced versus native platforms; see document collaboration platform comparison for cross-platform alternatives.

• Is the Craft free plan enough? The free plan suits personal note-taking and light use; upgrading to Pro ($4.99/user/mo) or Team unlocks more documents, AI usage and team sharing; compare in productivity tool collection.

• How do I use Craft AI? Invoke Craft AI directly in documents for polishing, summarization and continuation; for more AI writing techniques see AI prompt engineering basics.