Divi

Overview

Divi is the flagship WordPress landing page builder from Elegant Themes, headquartered in the United States, and belongs to the design assets category of marketing page tools. Divi provides a powerful visual front-end drag-and-drop editor with 200+ design modules and hundreds of landing page templates, letting users create polished landing pages and marketing pages without coding. The Divi Builder supports global element styling, the theme builder, and built-in Split Testing (A/B testing) to unify landing pages with the rest of the site while comparing page versions directly for conversion optimization.

Elegant Themes uses an annual membership model, letting subscribers use Divi and all its themes and plugins on unlimited sites, with value-added services such as Divi AI and Divi Cloud plus a 30-day risk-free refund. For marketing teams centered on landing page design, Divi is a cost-effective, easy-to-learn WordPress landing page solution.

Key Strengths

• Rich landing page templates: 200+ design modules and hundreds of marketing templates covering lead-gen, campaign, and product pages, quick to customize after applying and significantly shortening the page building cycle.
• Built-in A/B testing: Split Testing compares 2+ page versions inside the builder and tracks conversion data, completing the landing page optimization loop without extra third-party tools.
• Unlimited site license: from $89/year for unlimited sites, keeping marginal cost extremely low when handling multiple client landing page projects, ideal for freelancers and web studios.
• Global elements and theme builder: unify site-wide styling under 1 theme license so landing pages stay visually consistent with the brand site, boosting brand consistency with design systems.
• Low trial cost: a 30-day risk-free refund plus real-time visual preview lets marketing teams validate page approaches at low cost.

Product Ecosystem

Divi Builder

The core visual front-end drag-and-drop editor, providing 200+ modules and hundreds of layout templates with real-time preview and global element styling.

Divi Landing Page Template Library

Hundreds of marketing-oriented templates covering lead generation, campaigns, and product launches, with one-click import and quick customization.

Divi Theme Builder

Customizes headers, footers, and page template structures so landing pages stay visually unified with the whole site.

Divi Split Testing

Built-in A/B testing engine to compare page versions and track conversions inside the builder for continuous landing page optimization.

Divi AI and Divi Cloud

Divi AI generates images, copy, and custom code; Divi Cloud stores commonly used layouts and code snippets in the cloud.

Limitations

• WordPress-only: Divi relies on the WordPress ecosystem, so users on non-WordPress stacks cannot use it directly; complete a CMS selection review before choosing.
• Heavier generated code: the output HTML/CSS is relatively large, and stacking many animations and effects can impact loading performance, requiring performance optimization.
• Extra cost for premium features: value-added services such as Divi AI, Cloud, and VIP require a Divi Pro subscription, raising the long-term cost above the base annual fee.
• Conversion depends on operations: built-in A/B testing only handles comparison and data; landing page conversion still depends on traffic quality and content strategy.

Use Cases

• Marketing landing pages (Recommended ★★★★★): rich templates plus built-in A/B testing help conversion-focused marketing teams ship and optimize pages quickly.
• Web studios and agencies (Recommended ★★★★★): unlimited site license plus Divi Teams collaboration keeps multi-client landing page project costs low.
• Campaign and product launch pages (Recommended ★★★★): hundreds of templates cover campaigns and new product launches, with one-click application for fast launch.
• Performance-critical large sites (Recommended ★★): code is heavier; if the site prioritizes performance, consider Elementor or lightweight options.

Pricing

Note: prices are official public reference prices for 2026; refer to the Elegant Themes website for real-time quotes.

FAQ

• What is the difference between Divi landing pages and the full Divi builder? Both belong to the same Divi product line from Elegant Themes with an identical underlying builder; this article focuses on the landing page builder angle, while the full-builder perspective is covered by Divi page builder.

• Do I need to know how to code to use Divi? No. The Divi Builder uses visual drag-and-drop editing, and 200+ modules plus hundreds of templates can compose complex layouts without code; advanced users can also inject custom CSS/JS, paired with landing page design to produce professional pages quickly.

• How do I use Divi's built-in A/B testing? In Split Testing, choose the versions to compare and a conversion goal, and the system automatically splits visitors and reports results to help teams identify the winning version. See the landing page builder comparison for details.

• How to choose between Divi and Elementor? Both are mainstream WordPress builders. Divi's strengths are unlimited site licensing and built-in A/B testing; Elementor emphasizes front-end editing and third-party ecosystem. Compare them for your needs.

• What if my pages load slowly? Start by trimming animations/effects and module count, enable WordPress caching and image/font optimization, and check items one by one with Core Web Vitals optimization.