Overview
Emma is an email marketing platform based in Nashville, Tennessee, United States, part of Marigold, founded in 2003. Emma brings email, automation, AI, and SMS together in one intuitive platform, helping teams move fast while keeping campaigns on brand.
Emma excels at brand controls and sub-account governance, letting organizations centrally manage brand assets and permissions across departments and locations. It holds HITRUST and SOC 2 certifications and deeply integrates with HubSpot, Salesforce, and Microsoft Dynamics 365, serving higher education, nonprofits, government, sports & fitness, and travel & hospitality. For email marketing implementation, see the email marketing platform guide; this page belongs to the automation tool providers category.
Key Strengths
- Brand consistency: Brand Import and brand controls keep every email on brand from the very first send.
- Multi-account governance: Centralized management of brand assets, templates, and permissions for multi-location teams.
- Security and compliance: HITRUST and SOC 2 certified, with annual accessibility audits.
- Ecosystem integration: Deep integrations with HubSpot, Salesforce, Dynamics 365, and more.
- All-in-one capability: Email, automation, AI, and SMS unified in one platform.
Product Ecosystem
Email Marketing
Drag-and-drop editor, responsive templates, and brand controls to quickly create on-brand marketing emails.
Automation Journeys
Behavior-based automated flows that deliver the right message at the right time.
AI & SMS
Privacy-first AI powered by your own marketing data, with SMS as a complementary channel.
Integrations & API
Self-service integrations, premium integrations, and an open API to connect your existing tech stack.
Limitations
- Lower brand awareness: Smaller brand presence than Mailchimp, HubSpot, and other leaders.
- Limited advanced features: Fewer complex visual orchestration and advanced-user capabilities.
- Fewer templates: Smaller template and third-party ecosystem than major competitors.
- Higher pricing: Starts at $105/month with no free plan, sensitive for smaller teams.
Use Cases
- Multi-location brand marketing (★★★★★): Organizations needing centralized brand consistency.
- Higher ed and nonprofits (★★★★★): Enrollment, alumni, and donor communications.
- Government and public services (★★★★☆): Resident notifications and service updates.
- Travel & hospitality, sports & fitness (★★★★☆): Booking-driven and fan-loyalty marketing.
- Budget-sensitive small teams (★★★☆☆): Consider Mailchimp or other free/cheaper options.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Emma Lite | $105/month | Basic email marketing |
| Emma for Teams | $205/month | Centralized management for multiple departments/locations |
| Emma Corporate | Custom | Large organizations and franchise networks, contact sales |
Note: Pricing varies by subscriber count; the latest pricing is on the Emma official website.
FAQ
- Which organizations fit Emma best? Organizations needing centralized brand control across locations and departments, such as universities, nonprofits, and chains; for selection, see the email marketing platform guide.
- Is there a free plan? No, plans start at Emma Lite ($105/month); Corporate is available by contacting sales; for selection, see the email marketing platform guide.
- Which integrations are supported? Deep integrations with HubSpot, Salesforce, and Microsoft Dynamics 365, plus an open API; for platform comparison, see the email service provider comparison.
- What security certifications does Emma have? HITRUST and SOC 2, plus annual accessibility audits, suitable for strictly regulated industries; for sending security, see the SPF/DKIM/DMARC setup guide.
- How capable is the automation? It supports behavior-based automation journeys and A/B testing; see email A/B testing methods.