Company Overview

GoHighLevel, founded in 2017 by Shaun Clark and headquartered in Plano, Texas, USA, is an all-in-one marketing and CRM platform designed for digital marketing agencies and small-to-medium businesses. GoHighLevel provides CRM, funnel building, email/SMS marketing, appointment scheduling, and reputation management in a single platform, enabling agencies to manage their clients' entire marketing workflow.

Related providers: Communication

Core Products and Services

Product Description
GoHighLevel CRM Full-featured customer relationship management system with lead tracking, pipeline management, tags, and automated assignment
GoHighLevel Funnel Builder Drag-and-drop sales funnel builder supporting landing pages, appointment pages, and order forms
GoHighLevel Email/SMS Marketing Integrated email and SMS marketing with automation sequences, bulk sending, and templates
GoHighLevel Calendar Online appointment scheduling system with auto-reminders, calendar sync, and team management
GoHighLevel Reputation Management Social media review monitoring and response management to maintain brand reputation
GoHighLevel White Label Fully customizable white-label solution enabling agencies to brand the platform, domain, and app

Core Strengths

All-in-One Agency Platform: CRM, marketing, scheduling, and reputation management fully integrated for agencies
White Label Customization: Fully customizable branding, domain, and client experience delivered under agency's own brand
Automation Workflows: Powerful automation engine supporting trigger-based email, SMS, tasks, and pipeline moves
Sub-Account Management: Create independent sub-accounts for each client with centralized management
Community & Training: Active user community and GoHighLevel University training platform

Key Milestones

  • 2017: Founded by Shaun Clark in Plano, Texas, USA.
  • 2019: Launched CRM and automation features, entering the agency market.
  • 2021: Rapid user growth, introduced white-label solution and SaaS suite features.
  • 2023: Released AI-assisted features, enhancing intelligent marketing capabilities.
  • 2026: Continues to optimize platform features and expand agency customer base.

Market Position

GoHighLevel competes with the following platforms in the marketing and CRM market:

Competitor Competition Area
HubSpot CRM, marketing automation, sales pipeline
Salesforce Enterprise CRM, sales management
Keap CRM, email marketing, automation
ActiveCampaign Email marketing, marketing automation, CRM
ClickFunnels Funnel building, landing pages, sales pipeline
Kajabi Marketing platform, landing pages, online courses