HitPay

Service Overview

Founded in 2016 and headquartered in Singapore, HitPay is a payment gateway platform focused on the Southeast Asian market, belonging to the payment platform category. HitPay helps e-commerce businesses and SMEs navigate the fragmented SEA payment landscape by offering a single platform to accept diverse local payment methods including credit cards, online banking transfers, e-wallets, and over-the-counter payments.

As of 2026, HitPay covers payment networks across 10+ Southeast Asian countries including Singapore, Malaysia, Indonesia, Thailand, and the Philippines, integrating 30+ local payment methods. The platform serves tens of thousands of merchants, processing hundreds of millions of dollars in annual transaction volume. With its transparent rates from 0.9% and plug-and-play integration experience, HitPay has become one of the preferred payment gateways for SMEs in Southeast Asia.

Key Strengths

• Deep Local Payment Coverage: HitPay focuses on Southeast Asian markets, integrating each country's preferred local payment methods. Singapore: PayNow, GrabPay; Malaysia: FPX online banking, Touch 'n Go eWallet; Indonesia: DANA, OVO, GoPay; Thailand: PromptPay, TrueMoney Wallet; Philippines: GCash, PayMaya. See cross-border payment platform comparison.
• Transparent Pricing: Standard rates start from just 0.9% for local payment methods, with no monthly fees, no setup fees, and no hidden charges. Multi-currency settlement is supported. For startups and SMEs, costs are fully predictable. Among payment platforms, HitPay offers excellent pricing transparency.
• Plug-and-Play Integration: Offers ready-to-use plugins for Shopify, WooCommerce, OpenCart, Magento, and other major e-commerce platforms — no technical development required. Also provides comprehensive REST API and SDK for custom integration.
• Multiple Payment Modes: Supports payment gateway (embedded checkout), payment links (quick collection via shareable links), recurring billing (subscription products), and platform splits (Marketplace and SaaS) — serving diverse business needs.

Product Ecosystem

Payment Gateway

HitPay's core product is its online payment gateway, enabling merchants to embed payment pages directly into their websites. The gateway integrates 30+ Southeast Asian local payment methods including credit/debit cards, online banking (FPX, PayNow, PromptPay), e-wallets (GrabPay, ShopeePay, DANA, OVO, GoPay), and convenience store payments (7-Eleven, Alfamart).

Payment Links

Merchants can generate payment links through HitPay to share via email, SMS, or social media for customer payments. Payment links require no development — ideal for independent sellers, freelancers, and small merchants needing quick payment collection. Supports custom amounts, descriptions, and expiry times.

Recurring Billing

HitPay supports recurring billing for SaaS subscriptions, memberships, and regular dues. Merchants can set auto-debit cycles (daily, weekly, monthly, custom) with support for trial periods, tiered pricing, and invoice management.

Platform Payments

HitPay for Platforms offers split payment solutions for Marketplaces and SaaS platforms. Platforms can collect fees and automatically distribute funds to sub-merchants with flexible split rules and settlement cycles. Ideal for building multi-merchant e-commerce platforms and service marketplaces.

Limitations

• Geographic Concentration: HitPay's core strength is in Southeast Asia, with weaker coverage of local payment methods in Europe, North America, and Oceania. Global e-commerce merchants should consider integrating additional payment gateways.
• Limited Brand Recognition: Compared to global giants like Stripe and PayPal, HitPay's brand awareness is lower in international markets, which may affect consumer payment trust.
• Manual Advanced Feature Setup: Platform splits and custom rates require contacting the sales team for custom solutions — no self-service setup. This increases time-to-launch for merchants needing advanced functionality.
• Longer Settlement Cycles: Settlement in some SEA countries takes T+3 to T+5 business days, which may pressure merchants with tight cash flow. Thailand and Philippines markets have notably longer settlement times.

Use Cases

• SEA E-Commerce Collections (★★★★★): Ideal for e-commerce sellers targeting Singapore, Malaysia, Indonesia, Thailand, and Philippines — HitPay offers the most comprehensive local payment coverage.
• SaaS Subscription Billing （★★★★☆）: Recurring billing supports subscription products in Southeast Asian markets, suitable for SaaS businesses serving the region.
• Marketplace Platform Splits （★★★★☆）: HitPay for Platforms is well-suited for building multi-merchant platforms and e-commerce marketplaces focused on SEA.
• Sole Proprietors & Small Merchants （★★★★☆）: Payment links require no development, perfect for freelancers and micro-merchants for quick collections.
• Global E-Commerce （★★★☆☆）: Core advantage is in SEA; global market merchants should pair with other global payment gateways.
• Mainland China entity onboarding (★☆☆☆☆): HitPay onboards merchants around Singapore and Southeast Asian entities, so an offshore company generally needs a local registered entity and a local settlement account, or has to come in indirectly through a cross-border aggregator.
• Worst fit: cross-border sellers who need one integration across many countries and will not maintain a matrix of local entities (★☆☆☆☆): HitPay's strength is Southeast Asian local methods, and every market outside that footprint means solving entity and settlement again, so the cost of scaling erodes the localization advantage.

Pricing

FAQ

• Which payment methods does HitPay support? HitPay supports Visa, Mastercard, American Express, and local SEA payment methods: Singapore (PayNow, GrabPay); Malaysia (FPX, Touch 'n Go eWallet); Indonesia (DANA, OVO, GoPay); Thailand (PromptPay); Philippines (GCash, PayMaya); plus convenience store payments at 7-Eleven and Alfamart; see Cross-Border Payment Platform Comparison.

• What are HitPay's rates? Standard rates start from 0.9% for local payment methods and around 2.5%-3.0% for international cards, with no monthly or setup fees. High-volume merchants can negotiate custom rates with the sales team. Chargeback fee is $15 per transaction. See payment gateway rate comparison.

• Is HitPay suitable for Chinese sellers? HitPay targets Southeast Asian markets and suits Chinese sellers running e-commerce in Singapore, Malaysia, or Indonesia. HitPay does not operate directly in mainland China and requires a Singapore or local entity to register. For domestic Chinese users, use Alipay or WeChat Pay.

• How is HitPay different from Stripe? HitPay focuses on Southeast Asian local payment coverage with deep local advantages in SEA markets. Stripe covers 135+ currencies globally and is stronger in Europe and North America. For SEA-focused businesses, HitPay is a better choice; for global markets, Stripe offers broader coverage. See cross-border payment platform comparison.