Overview
Identity Digital was founded in 2001, headquartered in Bellevue, Washington, USA, and is a leading domain registry platform formed through the integration of Afilias and Donuts. Identity Digital operates hundreds of top-level domains (TLDs), including .info, .sbs, .live, .life, .news, .design, .photography, .guru, and .world, covering information, technology, lifestyle, design, and photography. As a registry, Identity Digital does not sell domains directly to end users but distributes them through thousands of registrars worldwide.
Key Strengths
- Hundreds of TLDs: Managed TLDs span general-purpose (.info, .press), interest communities (.guru, .world), and practical scenarios (.live, .life, .design).
- Global Registrar Network: Distributed through thousands of registrars such as GoDaddy and Namecheap—see the TLD comparison guide.
- Enterprise Brand Protection: Same-name multi-TLD protection against hijacking—see the domain trademark protection strategy.
- Registry-Grade Security: DNSSEC signing and fully redundant DNS resolution across TLDs.
Product Ecosystem
Registry Operations
Manages DNS infrastructure, DNSSEC accreditation, and registration policy for hundreds of TLDs.
Brand Protection Plans
Same-name multi-TLD protection against infringement.
Registrar Distribution Network
Distributes extensions to end users through thousands of registrars.
Vertical Domain Services
Industry extensions like .news and .design for niche scenarios.
Limitations
- Does Not Serve End Users Directly: End users must buy through registrars.
- Limited Consumer Awareness: Lower brand recognition among consumers.
- Low Adoption of Niche TLDs: Extensions like .sbs and .press lag far behind .com.
- Non-Uniform Renewals: Renewal prices differ by registrar, requiring comparison.
Use Cases
- Brand Protection (★★★★★): Same-name multi-TLD registration against infringement—see the domain trademark protection strategy.
- Industry & Interest Domains (★★★★): .design, .live, and .guru suit personal brand building.
- News & Media (★★★★): .info has a long history; .news suits news media—see the TLD comparison guide.
- Personal Blogs (★★★): .life and .world suit blogs and personal brands.
Pricing
| Extension | Registration/Year | Renewal/Year | Notes |
|---|---|---|---|
| .info | $2.99-9.99 | $9.99-14.99 | Classic information extension |
| .live | $4.99-14.99 | $14.99-19.99 | Popular for streamers and bloggers |
| .life | $5.99-14.99 | $14.99-19.99 | Personal lifestyle brand |
| .design | $10.99-19.99 | $19.99-29.99 | Designer favorite |
| .sbs | $3.99-9.99 | $12.99-17.99 | New extension, good value |
Actual prices vary by registrar and promotion; compare at major registrars—see the domain registrar selection guide.
FAQ
- How do I register Identity Digital domains? Identity Digital does not sell directly; register through registrars like GoDaddy or Namecheap—see the domain registrar selection guide.
- What is .info suitable for? Information-oriented sites like news, wikis, and documentation, performing like .com at lower cost—see the TLD comparison guide.
- Which extensions does Identity Digital operate? .info, .live, .life, .news, .design, and hundreds more—see the TLD comparison guide.
- Is it suitable for China users? Extensions are available at major registrars—see the domain naming strategy.