Overview

Invoice2go was founded in 2002 by Chris Iacovella and Greg Iacovella, with headquarters in San Francisco, USA. It is a mobile invoicing platform for SMBs and freelancers. With a mobile-first experience at its core, users can create, send, and track professional invoices anywhere via iOS and Android apps, backed by 100+ customizable industry templates and online payment capabilities, serving more than 200,000 small business customers worldwide.

In 2021, Invoice2go was acquired by Bill.com (now BILL), integrating enterprise-grade financial automation to form a complete loop from invoicing and payment to reconciliation, and it continues to iterate in mobile financial management and the freelance work management space. For freelancers and service-oriented micro-businesses that need a lightweight "invoice to payment to reconciliation" flow, Invoice2go offers a low-barrier, all-in-one option.

Key Strengths

  • Industry-leading mobile experience: one of the pioneers of mobile invoicing, letting users create, send, and collect invoices entirely on a phone without a computer.
  • Rich template library: 100+ industry-specific templates covering retail, construction, consulting, beauty, and IT services, with customizable logo, colors, and layout.
  • Short payment cycles: integrated online payments (credit card, ACH, Apple Pay) typically settle funds within 1-3 business days, a major improvement over the 30-45 day cycle of paper invoices.
  • Low barrier to use: no accounting or technical background needed to create the first professional invoice within 5 minutes, suiting non-finance entrepreneurs.
  • BILL ecosystem integration: after the Bill.com acquisition, users can upgrade seamlessly to enterprise AP/AR automation for growing businesses.

Product Ecosystem

Invoice Creation & Management

Supports 100+ industry templates, line-item details, automatic discount and shipping calculation, sending invoices via email, SMS, or share link, tracking status (sent/viewed/overdue/paid), and PDF export.

Mobile App

iOS and Android apps cover the full invoicing, payment, and reporting workflow with offline operation and automatic sync, importing customer data from phone contacts and photographing receipts.

Online Payments & Reconciliation

Integrates Visa, Mastercard, Amex credit cards, ACH bank debits, and Apple Pay, auto-matching payments to invoices and updating status in real time, with funds settling to the business account in 1-3 business days.

Expense Tracking

Records and categorizes business spending by category, supporting photographed receipts, manual entry, and bulk import, with expenses grouped by project, customer, and time.

Reporting & Analytics

Provides revenue overview, invoice statistics, customer analysis, and expense analysis reports with CSV export, and multi-currency capabilities support cross-border operations.

Limitations

  • Limited accounting features: positioned as an invoicing tool rather than a full accounting platform, lacking general ledger, inventory, and payroll; full financial needs require pairing with QuickBooks or Xero.
  • Weak web app: as a mobile-first product, the web admin is basic, limiting the experience for heavy desktop users.
  • Limited team collaboration: multi-user roles, approval flows, and team-level reports are weak, so finance teams over 5 people need stronger tools.
  • Post-acquisition direction shift: after the Bill.com acquisition, new features increasingly center on the BILL ecosystem, slowing iteration of standalone invoicing.
  • Restrictive free plan: the free tier caps monthly invoices and reserves recurring billing, auto-reminders, and multi-currency behind paid subscriptions.

Use Cases

  • Freelancers and independent contractors (★★★★★): designers, photographers, and consultants who need instant invoicing can bill from the job site on a phone.
  • Micro service businesses (★★★★★): cleaning, home services, and fitness businesses where recurring billing and auto-reminders significantly cut financial admin time.
  • Construction and renovation (★★★★☆): contractors billing by project phase, with costs and expenses grouped per project for a project profit view.
  • Retail and consumer merchants (★★★★☆): small retailers, restaurants, and nail salons issuing invoices and collecting payments at the point of sale.
  • Cross-border business (★★★☆☆): multi-currency invoicing and cross-border payments suit service businesses billing overseas clients.

Pricing

Plan Monthly Fee Key Features
Free $0 5 invoices/month, basic templates, expense tracking
Go $5.99 Unlimited invoices, professional templates, online payments, auto-reminders
Growth $15 All Go features + recurring billing, multi-currency, customer portal, reports
Pro $29 All Growth features + multiple users, advanced reports, priority support
Enterprise Custom BILL ecosystem integration, API access, dedicated account manager

Note: These are public reference prices; annual subscriptions usually offer discounts, and current quotes follow the official website.

FAQ

  • What is the difference between Invoice2go and QuickBooks? QuickBooks is a full accounting platform covering general ledger, inventory, and payroll, while Invoice2go focuses on mobile invoicing and payments. Choose Invoice2go for fast mobile billing and QuickBooks for full bookkeeping and tax filing.

  • Invoice2go vs FreshBooks, which is better? FreshBooks is stronger in time tracking, project management, and web experience; Invoice2go wins on mobile invoicing speed, template richness, and online payment integration, so choose by business priority.

  • What changed after the Bill.com acquisition? After being acquired by Bill.com (now BILL) in 2021, Invoice2go continues to operate independently while integrating BILL's AP/AR automation, enabling a seamless upgrade from mobile invoicing to enterprise financial workflows.

  • Does it support Chinese? The admin interface is primarily English, while invoice content supports Chinese input and display; users needing a fully Chinese interface can evaluate Zoho Books or local accounting products.

  • Is the free plan enough? The free plan allows only 5 invoices per month, suiting low-volume individual users; upgrading to the Go plan ($5.99/month) provides unlimited invoices, online payments, and auto-reminders; see automated invoice billing system.