Overview
Mailigen was founded in 2009 and is headquartered in Latvia, as an email marketing platform and SMS provider that combines email, SMS, and marketing automation in one workflow. Known for multilingual support and multi-brand account management, the platform helps European SMBs reach customers across different language markets with a single system.
Mailigen provides a drag-and-drop email editor, marketing automation, SMS sending, and analytics, covering everything from email marketing for beginners to multichannel outreach. The free plan supports up to 500 subscribers, letting businesses experience core features at 0 cost; paid plans scale with subscriber count. For SMBs running both email and SMS across multilingual markets, Mailigen is a practical European-localized choice.
Key Strengths
- Email + SMS in one: Manage email and SMS in 1 platform for PC and mobile reach.
- Multilingual campaigns: Supporting 25+ languages and multi-brand accounts for cross-border and European markets.
- 100+ templates with drag-and-drop: Non-technical users can build branded emails quickly; see email template design.
- Free plan for 500 subscribers: SMBs can validate email and SMS marketing at 0 cost.
- 4 automation triggers: Welcome, cart abandonment, and reactivation out of the box to boost email automation efficiency.
Product Ecosystem
Email Marketing
A drag-and-drop editor with 100+ templates, plus segmentation, tagging, and delivery analytics; see the email marketing platform guide.
SMS Marketing
Built-in SMS sending with bulk messaging and 2-step verification, linkable with email sequences for instant mobile reach, paired with deliverability optimization across channels.
Marketing Automation
Built-in welcome, cart abandonment, and reactivation triggers with segmentation and conditional combinations; see email automation marketing.
Multi-Brand & Compliance
Manage multiple brands and domains with 1 account, with built-in GDPR tools (see the GDPR compliance checklist) to help European businesses meet data requirements.
Limitations
- Lower global recognition: Brand influence is concentrated in Europe with limited awareness elsewhere.
- Limited advanced automation: Complex branching and AI optimization lag leading platforms.
- Smaller integration ecosystem: Fewer third-party integrations; deep connections need the API.
- Limited Chinese support: Interface and templates are English/European-language first with limited Chinese localization.
Use Cases
- Email + SMS multichannel marketing (★★★★★): Manage email and SMS in 1 platform for mobile reach.
- European multilingual markets (★★★★★): Multilingual campaigns and multi-brand accounts for cross-border expansion.
- SMBs starting from 0 (★★★★): Free 500-subscriber plan with no-code onboarding.
- Businesses needing compliance (★★★★): Built-in GDPR compliance tools.
- Teams needing deep automation (★★★): Consider Mailchimp or MailerLite.
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Up to 500 subscribers, core email features |
| Starter | $10+/mo | Billed by subscriber count, unlocks automation and SMS |
| Professional | $30+/mo | Advanced automation, multi-brand, and priority support |
Note: Pricing is subject to the official website; paid plans scale with subscriber count.
FAQ
- How does Mailigen compare to Mailchimp? Mailigen combines email and SMS in 1 platform with stronger multilingual and European localization, while Mailchimp offers more features and integrations.
- Does Mailigen support SMS? Yes, with built-in bulk SMS and 2-step verification, linkable with email sequences.; see email marketing platform guide.
- How many subscribers does the free plan include? Up to 500 subscribers, enough for SMBs to start at 0 cost.; see email service provider comparison.
- Does Mailigen support multiple languages? Yes, with multilingual campaigns and multi-brand accounts for cross-border European markets.; see email marketing platform guide.