Overview
Miro (formerly RealtimeBoard) was co-founded in 2011 by Andrey Khusid and Oleg Shchelin, headquartered in San Francisco. As an online collaborative whiteboard platform, Miro offers an infinitely zoomable digital canvas for brainstorming, remote collaboration, agile retrospectives, user story mapping, flowcharting, and strategic planning. Valued at about $17.5 billion as of 2025, it serves over 60 million users worldwide, including 90% of the Fortune 100.
Miro's value is consolidating collaboration across whiteboards, documents, and chat tools onto a single digital canvas. The platform ships 300+ pre-built templates and Miro Assist AI, and connects to 100+ mainstream tools such as Slack, Jira, Confluence, Notion, and Google Workspace through the Miro Apps ecosystem and open API, acting as infrastructure-grade remote collaboration software. For related tool-selection guidance, see remote team toolchain recommendations.
Key Strengths
- Infinite canvas and free expression: The canvas supports arbitrary zoom and 6 content types (sticky notes, shapes, connectors, images, documents, freehand drawing), letting teams express ideas without switching tools.
- 300+ pre-built templates: Cover agile (sprint retrospectives, stand-up boards), design thinking (journey maps, empathy maps), product management (roadmaps, user story mapping), and education, letting new teams launch a workshop within 1 hour.
- Real-time multi-device collaboration: Multi-user editing with video chat, screen sharing, and async comments, synced across 3 platforms (web, desktop, mobile) for remote collaboration across time zones.
- 100+ deep integrations: Two-way sync with Slack, Jira, Confluence, Notion, and Microsoft Teams, plus Zapier and open API for custom workflows.
- AI-assisted collaboration: Miro Assist AI provides 4 capabilities (smart diagramming, auto-layout, content summarization, mind-map generation).
- Enterprise-grade security: SAML/SSO, granular permissions, audit logs, and data export, compliant with SOC 2, ISO 27001, and GDPR.
Product Ecosystem
Miro Infinite Canvas
The core product is an infinitely zoomable digital canvas supporting sticky notes, shapes, connectors, images, embedded documents, mind maps, kanban boards, and diagrams, covering everything from rapid brainstorming to detailed process design.
Miro Assist AI
AI assistance including smart diagramming, auto-layout, content summarization and expansion, plus context-aware template suggestions that turn whiteboard information into structured output.
Template Library
300+ pre-built templates across agile, design, product, education, and operations, including sprint retrospectives, customer journey maps, SWOT analysis, OKR tracking, and business model canvases.
Miro Apps and Open Platform
The Miro Apps marketplace provides third-party applications; developers can build custom apps via the open API and SDK, or embed whiteboards into their own products with Miro SmartView.
Limitations
- Free plan constraints: The free plan allows only 3 editable boards; advanced templates, privacy mode, and more integrations require a paid subscription, so multi-person teams need to upgrade early.
- Limited diagramming depth: Complex architecture diagrams, UML, and data-driven charts fall short of dedicated tools such as Lucidchart.
- Offline and network dependency: The web client depends heavily on network connectivity, and offline editing is limited.
- Large-board performance: Boards with thousands of elements can lag on low-end devices, so large workshops need capable hardware.
Use Cases
- Remote teams (★★★★★): Whiteboard collaboration and online workshops for distributed teams; core remote collaboration infrastructure.
- Product teams (★★★★★): User story mapping, roadmaps, wireframing, and requirements, often paired with Jira.
- Agile teams (★★★★★): Sprint retrospectives, daily stand-ups, and iteration planning, working alongside Asana and ClickUp.
- Design teams (★★★★☆): User experience mapping, wireframes, and design reviews, paired with Figma.
- Education and training (★★★★☆): Online teaching whiteboards, course design, and interactive workshops.
Pricing
| Plan | Price (monthly) | Key Features |
|---|---|---|
| Free | $0 | 3 editable boards, basic templates and integrations |
| Starter | $8/user | Unlimited boards, advanced templates, privacy mode |
| Business | $16/user | SSO, permissions, smart export, OKR tracking |
| Enterprise | Custom | Enterprise security, audit logs, dedicated support |
Note: USD reference pricing; see the official website for current quotes, with annual billing typically discounted.
FAQ
-
Is the Miro free plan enough? The free plan offers 3 editable boards and basic templates, sufficient for individuals and small teams; upgrade to Starter ($8/user/month) or above for unlimited boards, advanced templates, and permission management. See remote team toolchain recommendations.
-
How do Miro and Lucidchart compare? Miro focuses on free-form collaborative whiteboarding with rich templates and broad integrations for brainstorming and agile work; Lucidchart focuses on professional diagramming, and the two complement each other.
-
What integrations does Miro support? It offers 100+ native integrations covering Slack, Jira, Confluence, Notion, and Microsoft Teams, extendable via Zapier and the open API.
-
How does Miro protect data? It is SOC 2 Type II, ISO 27001, and GDPR compliant, with encryption in transit and at rest, SAML/SSO, granular permissions, and audit logs; enterprise plans offer data residency options. When selecting, evaluate data security requirements against document collaboration platform comparison.
-
Does Miro have a mobile app? Yes, iOS and Android apps support viewing and light editing; for the full experience use the desktop or web client. See remote team management tool comparison for related options.