Overview

Founded in 2012 and headquartered in Istanbul, Turkey, PayTR is a leading Turkish payment gateway and e-money institution. PayTR holds a payment and e-money institution license from the Central Bank of Turkey (TCMB), serving 2000+ merchants with virtual POS, physical POS, pay-by-link, subscription and installment collection solutions — a common gateway for Turkish e-commerce and merchants entering the Turkish market.

PayTR is a TÖDEB member, follows PCI DSS standards and provides 24/7 technical support with comprehensive developer documentation. Its solutions cover e-commerce, subscription and Pazaryeri (marketplace) business models, with API integration and open-source components helping merchants onboard quickly.

Key Strengths

  • Central Bank of Turkey Licensed: Holds a TCMB payment and e-money institution license under Law 6493, meeting local regulatory requirements with strong compliance.
  • Virtual POS Acquiring: Accept Visa, Mastercard, Troy and other major card schemes under 1 agreement with one-time and installment (Taksit) payments — ideal for Turkish e-commerce.
  • Multi-Scenario Collections: 4 collection types — pay-by-link, subscription (Abonelik), Pazaryeri marketplace split and physical POS — cover integrated online and offline acquiring.
  • Low-Friction Onboarding: Developer APIs, open-source components and mainstream e-commerce plugins enable going live in 1 day.
  • 24/7 Support & Risk Control: Round-the-clock technical support and transaction risk controls with transparent rates, often featuring welcome promotions (from 2.19%).

Product Ecosystem

Virtual POS (Sanal POS)

Virtual POS is PayTR's core online collection solution, accepting all major card schemes under a single agreement with installment payments, sales reports and a merchant panel — the standard acquiring method for Turkish e-commerce.

Pay-by-Link & Subscription

Pay-by-Link (Link ile Ödeme) lets website-less merchants collect via payment links; the subscription method (Abonelik) supports recurring fixed-amount charges for membership and subscription services. See subscription billing best practices.

Marketplace & Physical POS

The Pazaryeri solution supports multi-merchant split settlement and unified management for e-commerce platforms; physical POS covers offline retail for integrated online and offline acquiring.

Limitations

  • Turkey-Focused Market: Products and payment methods target the Turkish local market, with limited international payments and multi-currency settlement; global merchants need additional channels.
  • Limited International Awareness: The brand mainly serves the Turkish market with few English and Chinese resources, raising evaluation and onboarding costs overseas.
  • Localization Restriction: Mainland China onboarding and CNY support are limited; domestic e-commerce should use Alipay and WeChat Pay.
  • Risk Assessment: As a licensed institution, merchant onboarding requires document review, with stricter checks for some (e.g. high-risk) industries.

Use Cases

  • Turkish E-commerce Acquiring (★★★★★): Central Bank of Turkey-licensed with major card schemes and installments — the core gateway for entering the Turkish market.
  • Subscriptions & Membership Collections （★★★★☆）: The subscription method supports recurring charges for memberships and SaaS. See subscription billing best practices.
  • Marketplace Split Settlement （★★★★☆）: The Pazaryeri solution supports multi-merchant splits for e-commerce platforms.
  • Offline Retail （★★★★☆）: Physical POS plus virtual POS suit O2O merchants.
  • Global Cross-Border Merchants （★★★☆☆）: International payments and multi-currency coverage are limited; pair with global gateways like Stripe.

Pricing

Service Reference Rate Notes
Virtual POS Commission from ~2.19% New-merchant promotion, billed by transaction type
Installments (Taksit) Additional fee Billed by number of installments
Pay-by-Link Same as virtual POS For website-less merchants
Subscription/Recurring Same as virtual POS Automatic recurring charges
Physical POS Custom rates Requires contract and device fees

Note: Reference rates only; actual quotes prevail. For more comparisons see payment gateway rate comparison.

FAQ

  • Is PayTR a regulated payment institution? Yes. PayTR holds a payment and e-money institution license from the Central Bank of Turkey (TCMB), is a TÖDEB member and follows PCI DSS standards — a regulated payment provider; see Cross-border Payment Platform Comparison.

  • Does PayTR support installment payments? Yes. Virtual POS supports one-time and installment (Taksit) payments; merchants configure installment periods and rates in the merchant panel and can display installment tables to customers; see Installment Payment Solutions.

  • Is PayTR suitable for Chinese sellers? Sellers targeting the Turkish market can use PayTR for collections, but mainland China onboarding and CNY localization are limited; domestic e-commerce should use Alipay or WeChat Pay.

  • How do I choose between PayTR and iyzico? Both are mainstream Turkish gateways. PayTR is known for low-friction onboarding and multi-scenario solutions, while iyzico excels in developer ecosystem and open APIs — choose based on technical needs and rates. See cross-border payment platform comparison.