Overview

Rightside is a domain registry operating .name, .blog, and other TLDs, spun off from Demand Media's domain business and later merged into Identity Digital (Donuts). Rightside offers registry-grade domain management, DNS hosting, domain security (DNSSEC), and enterprise portfolio services, distributed mainly through partner registrars.

Key Strengths

  • Registry Operations: Operates .name, .blog, and other top-level domains.
  • Registry-Grade Services: DNS hosting, DNSSEC, and lifecycle management.
  • Enterprise Services: Portfolio management and brand protection—see the domain trademark protection strategy.
  • Channel Distribution: Distributes through partner registrars.

Product Ecosystem

Domain Registry

Operates .name, .blog, and other top-level domains.

Registry-Grade Infrastructure

DNS hosting, DNSSEC, and domain lifecycle management.

Enterprise Domain Plans

Portfolio management and brand protection services.

Registrar Distribution

Distributes to end users through partner registrars.

Limitations

  • Merged Into Identity Digital: Brand consolidated under Donuts/Identity Digital.
  • Relatively Few Extensions: Fewer TLDs than larger registries.
  • Primarily Enterprise: Mainly B2B registry services.

Use Cases

  • Personal Brands (★★★★): .name suits personal brand domains—see the new gTLD application guide.
  • Blog Platforms (★★★★): .blog suits blog domains.
  • Enterprise Domain Management (★★★★): Management of large domain portfolios—see the domain portfolio management guide.

Pricing

Extension Registration/Year Notes
.name $3-10 Personal brand extension
.blog $10-25 Blog platform extension

Actual prices vary by registrar and promotion—see the domain registrar selection guide.

FAQ

  • What is Rightside? A domain registry operating .name, .blog, and other TLDs, formerly Demand Media's domain business, now merged into Identity Digital—see the TLD comparison guide.
  • What is .name for? Personal brands and online identity—see the new gTLD application guide.
  • How do I register Rightside domains? Through partner registrars like Namecheap or GoDaddy—see the domain registrar selection guide.
  • Has the brand merged? Yes, Rightside is now part of Identity Digital (Donuts)—see the TLD comparison guide.