Overview
SafeNames was founded in 1999, headquartered in London, UK, and specializes in enterprise-grade domain management and brand protection. SafeNames provides mid-to-large enterprises with domain lifecycle management, global trademark monitoring, portfolio optimization, and DNS security controls, protecting brand domain assets against squatting, abuse, and phishing. Its core clients include Fortune 500 companies, well-known brands, and IP-intensive organizations.
Key Strengths
- Enterprise Domain Management: Full lifecycle management from registration to deletion with enterprise permissions and approval workflows—see the domain portfolio management guide.
- Global Trademark Monitoring: Real-time detection of new registrations containing brand keywords across mainstream TLDs and 100+ ccTLDs.
- Domain Portfolio Optimization: Identifies unused, duplicate, or expiring assets to cut renewal costs.
- DNS Security Controls: DNSSEC, domain lock, and whitelisting against hijacking—see the DNSSEC deployment guide.
Product Ecosystem
Domain Lifecycle Management
Full lifecycle management from registration to deletion.
Global Trademark Monitoring
Real-time detection of squatting and infringement across 100+ ccTLDs.
Domain Portfolio Optimization
Portfolio audits and optimization to reduce renewal risk.
DNS Security Controls
DNSSEC, domain lock, and whitelisting for domain security.
Limitations
- Enterprise-Only: Not available to individuals; they can use regular registrars.
- Higher Pricing: Enterprise services require negotiated pricing.
- Limited Brand Awareness: Less known than MarkMonitor and other leaders.
- Advanced Reports Cost Extra: Some analysis and custom reports are paid.
Use Cases
- Enterprise Brand Protection (★★★★★): Global trademark monitoring and squatting detection—see the domain trademark protection strategy.
- Large Portfolio Management (★★★★): Lifecycle management and optimization for enterprises with many domains.
- Security & Compliance (★★★★): DNS security controls and brand protection for compliance.
- Individual Registration (★): Not for individuals; choose a regular registrar—see the domain registrar selection guide.
Pricing
| Service | Reference Price | Notes |
|---|---|---|
| Domain Registration/Renewal | per-extension | Enterprise pricing incl. management |
| Global Trademark Monitoring | $2,000-10,000/year | By keyword count and scope |
| Portfolio Audit | $1,000-5,000/audit | One-time or periodic reports |
| DNS Security Management | included | By domain count and complexity |
Actual pricing is negotiated with SafeNames—see the domain registrar selection guide.
FAQ
- How is SafeNames different from standard registrars? SafeNames targets mid-to-large enterprises with global trademark monitoring, portfolio audits, and DNS security—see the domain trademark protection strategy.
- What extensions does trademark monitoring cover? Mainstream gTLDs and 100+ ccTLDs, automatically detecting new registrations with brand keywords—see the domain trademark protection strategy.
- How does SafeNames prevent domain hijacking? Registry Lock/Registrar Lock, DNSSEC, multi-factor approval, and whitelisting—see the DNSSEC deployment guide.