Overview
Founded in 2006 and headquartered in Tel Aviv, Israel, Wix is a leading SaaS website platform with e-commerce. Wix Commerce refers to the full set of commerce capabilities on the Wix website platform: users build a brand website and run an online store within the same platform, without switching between a site builder and a standalone e-commerce system — a classic "website platform + commerce" all-in-one solution.
Wix's mission is to let anyone build a professional website and sell online through drag-and-drop. As of 2026, Wix serves over 250 million users across 190+ countries, with more than 1 million e-commerce paid subscribers. The platform offers 500+ professional templates, 50+ payment gateways, and native multi-language support, making it a common choice for SMB merchants who want both brand presence and online selling.
Key Strengths
- Unified Website & Store Management: Wix Commerce lets merchants manage a brand website and online store in 1 account, maintaining content, products, and orders centrally without data fragmentation across two systems.
- Leading Design Flexibility: The drag-and-drop editor allows free-form element placement, and with 500+ professional templates and AI-driven site building, design flexibility ranks among the top in its class.
- Native Multi-language Support: Add language versions with one click, with auto-translation and manual editing, supporting 100+ languages — a key advantage for cross-border merchants. See Multilingual E-commerce Website Guide.
- Broad Payment Integration: Native support for PayPal, Stripe, Square, Apple Pay, Google Pay, and 50+ other gateways, letting merchants choose by region.
- Low-Cost Quick Start: A free tier lets merchants experience site building and basic commerce, with a 0.5% transaction fee (lower than Shopify's 2%) — ideal for budget-constrained small merchants.
Product Ecosystem
Wix Website Builder
The core is a drag-and-drop website builder with 500+ templates and AI-driven ADI. Users answer a few questions to generate a personalized site, with support for parallax scrolling, video backgrounds, and animations across corporate sites, portfolios, and blogs.
Wix Commerce & Checkout
Wix Commerce provides the full flow of product listing, categorization, inventory, shopping cart, and checkout, supporting physical products, digital goods, bookings, and subscriptions. Built-in shipping calculation, tax management, and order printing, with multi-channel collection and localized currency at checkout.
Wix Payments & Marketing Tools
Wix Payments is Wix's own payment processing service, offering 0 transaction fees in supported countries. The platform includes SEO Wiz, email marketing, Facebook/Instagram store sync, and Google Shopping submission to help merchants acquire and convert customers.
Limitations
- Limited E-commerce Depth: Compared to Shopify, Wix is weaker in multi-channel inventory sync, wholesale/B2B, and advanced reporting, which may constrain scaling merchants.
- Platform Lock-in: Wix is a closed hosted platform; migrating requires rebuilding the site and store with high switching costs.
- Limited App Ecosystem: Wix App Market has fewer apps and less depth than Shopify's app store; certain advanced features may lack suitable third-party plugins.
- No Plan Downgrade: Wix's pricing policy prevents downgrading after upgrading, so merchants must choose plans carefully.
Use Cases
- Brand Website + Online Store (★★★★★): Unified site building and commerce, ideal for SMB merchants who value brand visuals while selling online.
- Multi-language Cross-border Sites (★★★★☆): Native multi-language support is a standout advantage for merchants targeting multiple countries.
- Small E-commerce Startup (★★★★☆): Free tier to start, 0.5% transaction fee, high value.
- Scaling E-commerce (★★☆☆☆): Limited commerce depth and extensibility — consider Shopify or BigCommerce.
Pricing
| Plan | Monthly (annual) | Core Features |
|---|---|---|
| Free | $0 | Basic site, Wix ads, 500MB storage |
| Combo | $16 | Ad-free, 3GB storage, custom domain |
| Unlimited | $22 | 10GB storage, site analytics, app market |
| Business Basic | $27 | E-commerce, 50GB storage, 0.5% transaction fee |
| Business Unlimited | $32 | 100GB storage, 0.5% transaction fee, subscriptions |
| Business VIP | $59 | Unlimited storage, 0.5% transaction fee, loyalty program |
FAQ
- What is the difference between Wix Commerce and Wix Stores? Wix Commerce is the overall commerce capability of the Wix website platform (website builder, payments, marketing); Wix Stores is the specific e-commerce app handling product sales. See E-commerce Platform Comparison.
- What is Wix Commerce's transaction fee? E-commerce plans charge 0.5%, lower than Shopify's 2%; using Wix Payments may waive the fee in supported countries.; see payment gateway rate comparison.
- Does Wix Commerce support multiple languages? Yes. Wix natively supports 100+ languages with auto-translation or manual editing, among the strongest multi-language capabilities in e-commerce platforms.; see multilingual e-commerce website guide.
- How to choose between Wix Commerce and Shopify? Choose Wix for design freedom, multi-language, and unified site building; choose Shopify for deeper e-commerce features, app ecosystem, and scaling.; see e-commerce platform comparison.